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Mama Exam With 100% Correct And Verified Answers
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Mama Exam With 100% Correct And Verified Answers
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Mama Exam With 100% Correct AndVerified Answers
One reason why it is essential that objectives be established prior to
making marcom implementation decisions is that objectives provide _____
against which results can be measured. - Correct Answer-standards
The assessment of marcom effectiveness should include, but not be
restricted to, _____. - Correct Answer-presales goals
Which of the following is NOT a marcom budgeting method? - Correct
Answer-communication-based method
Objective setting and budgeting are _____ marcom decisions. - Correct
Answer-fundamental
The first step of the objective-and-task method is _____. - Correct Answer-
establishing specific marketing objectives that need to be accomplished
Advertisers obtain consumer loyalty by providing a brand that meets the
needs of the consumers and _____. - Correct Answer-by continually
advertising the brand's merits
Which is generally regarded as the most sensible and defendable
advertising budgeting method? - Correct Answer-objective-and-task
method
Which marcom tool is best at encouraging trial purchases? - Correct
Answer-sales promotion
The _____ effect is the delay of results of marcom on sales from one time
period to another. - Correct Answer-lagged
Why is the ultimate objective to achieve brand loyal consumers? - Correct
Answer-It is much cheaper to retain present customers than it is to
continuously prospect for new ones
Vendarsol
, When consumers have well-established brand preferences, as often
happens during the decline stage of a product's life cycle, what is the most
appropriate combination of advertising and price elasticity to apply? -
Correct Answer-maintain the status quo
Rick's job at a major consumer goods manufacturer is to oversee the
process of setting advertising objectives, devising budgets, message
creation, and determining media strategy. Rick is involved in _____. -
Correct Answer-formulating advertising strategy
A full-service advertising agency _____ - Correct Answer-performs
all the basic functions of advertising for a client
Which agency compensation method is closely aligned with the
advertiser's sales? - Correct Answer-Outcome-based programs
_____ are involved in getting new business for the agency and
working with clients at a strategic level. - Correct Answer-
Management supervisors
To distinguish advertising, which typically is
conveyed via print, TV, radio, the Internet, etc.,
from person-to-person forms of communication,
including personal selling and word of mouth, the
term _____ communication is used. - Correct
Answer-mediated
What simplifying assumption does the elasticity
equation for predicting market share make? -
Correct Answer-Advertising is the sole determinant
of market share.
Vendarsol
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