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WGU D373 OA Marketing In The Digital Era Exam Questions With 100% Correct Answers 2024
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WGU D373 OA Marketing In The Digital Era Exam Questions With 100% Correct Answers
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WGU D373 OA Marketing In The DigitalEra Exam Questions With 100% Correct
Answers
Targeticustomersi-iCorrectiAnswer-
Customersibasedioniaipredefinedigeographiciboundary
Marketisegmentationi-iCorrectiAnswer-
Dividingiaimarketithroughivariablesisuchiasiage,igender,ieducationilevel,
ifamilyisize,ioccupation,iincome,iandimore
Psychographici-iCorrectiAnswer-
Focusionitheiintrinsicitraitsitheitargeticustomerihas,isuchiasivalues,ipers
onalities,iinterests,iattitudes,iconsciousiandisubconsciousimotivators,ili
festyles,iandiopinions
Behaviorali-iCorrectiAnswer-
Theiwayicustomersigoithroughitheiridecisionimakingiandibuyingiprocess
es,iincludingiattitudesitowardsitheibrand,itheiwayitheyiuseiit,ianditheirik
nowledgeibase
Whatiisimarketing?i-iCorrectiAnswer-
Theisetiofiinstitutionsiandiprocessesiforicreating,icommunicating,idelive
ring,iandiexchangingioffersithatihaveivalueiforicustomers,iclients,ipartn
ers,iandisociety
,MarketingiCoordinatori-iCorrectiAnswer-Entry-
levelimarketingipositioniresponsibleiforiplanning,iexecuting,iandimanag
ingiaivarietyiofifunctionsitoideliverivalueitoitheicustomerianditheiorganiz
ationi(1-3iyears).
MarketingiDirectori-iCorrectiAnswer-Mid-
levelimarketingipositioniresponsibleiforiplanning,iexecuting,iandimanag
ingiaivarietyiofifunctionsitoideliverivalueitoitheicustomerianditheiorganiz
ation,iwithi7-10iyearsiofiexperience
ViceiPresidenti-iCorrectiAnswer-Senior-
levelimarketingipositioniresponsibleiforiplanning,iexecuting,iandimanag
ingiaivarietyiofifunctionsitoideliverivalueitoitheicustomerianditheiorganiz
ation,iwithi11-15iyearsiofiexperience
ChiefiMarketingiOfficeri-iCorrectiAnswer-Top-
levelimarketingipositioniresponsibleiforiplanning,iexecuting,iandimanag
ingiaivarietyiofifunctionsitoideliverivalueitoitheicustomerianditheiorganiz
ation,iwithi20+iyearsiofiexperience
WhoiisiresponsibleiforiROI?i(returnioniinvestments)i-iCorrectiAnswer-
Chiefimarketingiofficer
Whatiisitheitraditionalimarketingimix?i-iCorrectiAnswer-
Product,iprice,iplace,ipromotion
, Whatiisitheiexpandedimarketingimix?i-iCorrectiAnswer-
Product,iprice,iplace,ipromotionipeople,process,iphysicalievidence
Strategyi-iCorrectiAnswer-Representsiwhatitheicompanyiintendsitoido
Executioni-iCorrectiAnswer-
Representsihowitheicompanyiintendsitoidoiit
Prospectsi-iCorrectiAnswer-
Potentialicustomersiwhoihaven'tiboughtifromitheicompanyiyet
Customersi-iCorrectiAnswer-Peopleiwhoihaveiboughtifromitheicompany
Positioningi-iCorrectiAnswer-
Theiculminationiofitheiproducts,iservices,iandiexperiencesithatiaibrandi
providesitoiconveyivalueiandimeeticustomeriwants,ineeds,iandiexpectat
ions
Conflicti-iCorrectiAnswer-
Occursiwhenidifferenticompaniesioricompetitorsihaveiconflictingigoals
Buyer'siJourneyi-iCorrectiAnswer-
Theiprocessiaibuyerigoesithroughifromirecognizingiaineedioriopportunit
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