Exam (elaborations)
Ch 14 Event Management Questions And Answers Latest Update
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- University Of Central Florida
Ch 14 Event Management Questions And Answers Latest Update
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Ch 14 Event ManagementQuestions And Answers Latest
Update
event management industry ANS✔✔ -dynamic diverse field that has seen
considerable growth and change over the past 40 years
-employs professionals who work together to provide a broad range of services
to create special events
special events ANS✔✔ -recognizes a unique moment in time with ceremony
and ritual to satisfy specific needs
-The scope of this definition is very broad and encompasses many "moments"
Special events include countless functions ANS✔✔ -corporate seminars and
workshops
-conventions and trade shows
-charity balls and fund-raisers
-fairs and festivals
-social functions like weddings and holiday parties
Daily events vs special events ANS✔✔ Daily events:
-occur spontaneously
-Do not arouse expectations
,-Usually occur without a reason
Special events:
-are planned
-arouse expectations
-Motivated by a reason for celebration
-The need to celebrate has been recognized by corporations, public and
government officials, associations, and individuals.
-This has contributed to the rapid growth of the special event industry with a
wide range of possible employment opportunities. ANS✔✔ When you
consider all of the planners, caterers, producers, event sites, and others that
become part of the "special event," you can only imagine the potential for
future careers and employment possibilities.
event planning ANS✔✔ -came about to fill a gap—someone needed to be in
charge of all the gatherings, meetings, and conferences that were increasing in
size, number, and spectacle among business and leisure sectors.
event planner ANS✔✔ The title was first introduced at hotels and
convention centers.
-responsible for planning the event, from start to finish. -includes setting the
date and location, advertising the event, providing refreshments, or arranging
catering services, speakers, or entertainment.
,"In addition to good organizational skills, someone with a creative spirit, a flair
for the dramatic, a sense of adventure, and a love of spectacle could expect to
flourish in this field." ANS✔✔ -Computer skills
-work a flexible schedule
-work long hours
-Verbal and written communication skills
-Project management skills
-work with high-level executives
-initiate and close sales
-handle multiple tasks simultaneously
-interact with other departments
-travel
-Experience in delegating
-Negotiating skills
-Enthusiasm
-Follow-through skills
-Budgeting skills ***
-Lots of patience**
-Being a self-starter
To hold a successful event, the organizer should have a vision and leader-
manager skills in key result areas ANS✔✔ marketing, financial, operational,
and legal.
, Sponsors ANS✔✔ -provide money or in-kind contributions and receive
recognition as a sponsor of the event
-including use or display of their logo in the event's promotion
-they expect to get something tangible in return for their sponsorship
Event management requires special skills in ANS✔✔ -marketing and sales:
attracting business
-planning: ensuring that all details are covered and that everything will be
ready on time
-organization: making sure that key staff know what to do, why, when, where,
and how
-financial: creating and keeping to a budget
-human resources and motivation: selecting, recruiting, training, and
motivating the best people
-lots of patience: and attention to detail.
To gain business, an event manager ANS✔✔ prepares a proposal for the
client's approval and contract signature
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