Exam (elaborations)
sales force 2024 questions and answers fully solved
- Course
- Institution
Exam of 6 pages for the course salesforce at salesforce (sales force 2024)
[Show more]
Content preview
sales force 2024How can you ensure your subject lines are effective? - answer-Keep them short and
sweet
-Use your branding to your advantage
-Test, test, and test again!
-A/B Testing
What is dynamic content? - answer Content that displays in a content area according to
rules defined based on subscriber attributes
Why is it important to follow CAN-SPAM guidelines? - answer To stay legally compliant
in the US
Which of the following is an unsubscribe type available through Salesforce Marketing
Cloud? - answer Global
You want to keep your per-mailing email bounce rate under: - answer20%
Spam filters can vary in logic, but most spam filters use: - answer Content-or keyword-
based logic
Which of the following methods can you use to acquire subscribers? - answer-Website
sign-ups
-In-store promotions
Which of the following is the most effective way to gain new subscribers? -
answerInbound sales calls
Which of the following is a benefit of using a welcome program? - answer-Welcome
programs generally have high open rates
-Welcome programs generally have high click rates
Which of the following help you keep good relationships with your subscribers? -
answerPlan content carefully to convey your message appropriately
What is a best practice when subscribers opt in to receive email from your company? -
answerGet their name, email address, and permission to send promotional emails
Why are subscriber email addresses so valuable for marketing campaigns? -
answerThey help you create a single view of the customer
, How can you identify the campaigns and email sends most likely to get results for your
business? - answerBy identifying your business's peak selling seasons and planning
ahead for those
The benefit of dynamic content is: - answerIt allows for individual market segments to
see targeted content based on segment data
Using templates for your email helps scale your marketing efforts by: - answerAllowing
you to send one email that includes targeted and personalized content
Which of the following is a list of triggered automations? - answerOnboarding,
abandoned cart, subscription renewal, shipping notifications
You run a bank and want to decide which triggered automations are right for your
customers. Which of these do you want to implement? - answer-Onboarding series
-Abandoned browse
What is the first step in mapping the customer journey? - answerPretend you are a
brand-new customer
What type of advertising campaign can help you save money ? - answerWelcome
Series
How can you use mobile messaging to gain new email subscribers? - answerAllow
customers to text you their email address with a keyword
Which of these is an example of CRM data? - answerA customer's email address
Which of these is the best way to reach the right people with digital advertising? -
answerAdvertise based on customer identity
What is a lookalike audience? - answerA group of people who behave like another
group of people, such as your best customers.
How do you build an "always-on" lead-generation machine? - answerBy using your
CRM data to acquire new customers using lookalikes and lead ads
How do you increase your customer satisfaction score with advertising? -
answerSuppress ads to people who likely do not want to see that particular ad
What is one way you can optimize your media spend? - answerBid more for a qualified
lead compared to an unknown prospect
Which of the following best describes corporate social listening? - answerUsing social
media monitoring tools to identify and quantify mentions of your brand, competitors, and
industry, happenings across the entire social web
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller julianah420. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83100 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now