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Exam (elaborations)

sales force 2024 questions and answers fully solved

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  • Course
  • Salesforce
  • Institution
  • Salesforce

Exam of 6 pages for the course salesforce at salesforce (sales force 2024)

Preview 2 out of 6  pages

  • November 5, 2024
  • 6
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Salesforce
  • Salesforce
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julianah420
sales force 2024

How can you ensure your subject lines are effective? - answer-Keep them short and
sweet
-Use your branding to your advantage
-Test, test, and test again!
-A/B Testing

What is dynamic content? - answer Content that displays in a content area according to
rules defined based on subscriber attributes

Why is it important to follow CAN-SPAM guidelines? - answer To stay legally compliant
in the US

Which of the following is an unsubscribe type available through Salesforce Marketing
Cloud? - answer Global

You want to keep your per-mailing email bounce rate under: - answer20%

Spam filters can vary in logic, but most spam filters use: - answer Content-or keyword-
based logic

Which of the following methods can you use to acquire subscribers? - answer-Website
sign-ups
-In-store promotions

Which of the following is the most effective way to gain new subscribers? -
answerInbound sales calls

Which of the following is a benefit of using a welcome program? - answer-Welcome
programs generally have high open rates
-Welcome programs generally have high click rates

Which of the following help you keep good relationships with your subscribers? -
answerPlan content carefully to convey your message appropriately

What is a best practice when subscribers opt in to receive email from your company? -
answerGet their name, email address, and permission to send promotional emails

Why are subscriber email addresses so valuable for marketing campaigns? -
answerThey help you create a single view of the customer

, How can you identify the campaigns and email sends most likely to get results for your
business? - answerBy identifying your business's peak selling seasons and planning
ahead for those

The benefit of dynamic content is: - answerIt allows for individual market segments to
see targeted content based on segment data

Using templates for your email helps scale your marketing efforts by: - answerAllowing
you to send one email that includes targeted and personalized content

Which of the following is a list of triggered automations? - answerOnboarding,
abandoned cart, subscription renewal, shipping notifications

You run a bank and want to decide which triggered automations are right for your
customers. Which of these do you want to implement? - answer-Onboarding series
-Abandoned browse

What is the first step in mapping the customer journey? - answerPretend you are a
brand-new customer

What type of advertising campaign can help you save money ? - answerWelcome
Series

How can you use mobile messaging to gain new email subscribers? - answerAllow
customers to text you their email address with a keyword

Which of these is an example of CRM data? - answerA customer's email address

Which of these is the best way to reach the right people with digital advertising? -
answerAdvertise based on customer identity

What is a lookalike audience? - answerA group of people who behave like another
group of people, such as your best customers.

How do you build an "always-on" lead-generation machine? - answerBy using your
CRM data to acquire new customers using lookalikes and lead ads

How do you increase your customer satisfaction score with advertising? -
answerSuppress ads to people who likely do not want to see that particular ad

What is one way you can optimize your media spend? - answerBid more for a qualified
lead compared to an unknown prospect

Which of the following best describes corporate social listening? - answerUsing social
media monitoring tools to identify and quantify mentions of your brand, competitors, and
industry, happenings across the entire social web

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