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MKTG 396 Lesson 3 Exam with complete answers(verified for accuracy)
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MKTG 396 Lesson 3 Exam with complete answers(verified for accuracy)
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MKTG 396 Lesson 3 Exam withcomplete answers(verified for
accuracy)
Sustainable Marketing - answer Socially and environmentally
responsible marketing that meets the present needs of consumers
and businesses while also preserving or enhancing the ability of
future generations to meet their needs.
Consumer Activism - answer An organized movement of citizens
and government agencies to improve the rights and power of buyers
in relation to sellers.
Environmentalism - answer An organized movement of concerned
citizens, businesses, and government agencies to protect and
improve people's current and future living environment.
Environmental sustainability - answer A management approach
that involves developing strategies that both sustain the
environment and produce profits for the company.
Consumer-oriented marketing - answer The philosophy of
sustainable marketing that holds that the company should view and
organize its marketing activities from the consumer's point of view.
Customer-value marketing - answer A principle of sustainable
marketing that holds that a company should put most of its
resources into customer-value building marketing investments.
Innovative marketing - answer A principle of sustainable marketing
that requires that a company seek real product and marketing
improvements.
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