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AU MKTG 396 Concepts (Chp. 1-7)Exam with complete answers(verified for accuracy).
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AU MKTG 396 Concepts (Chp. 1-7)Exam with complete answers(verified for accuracy).
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AU MKTG 396 Concepts (Chp. 1-7)Exam with complete
answers(verified for accuracy)
Five Steps in Marketing Process - answer 1) understand
marketplace & customer wants & needs
2) design customer-driven marketing strategy
3) conduct integrated marketing program that delivers value
4) build profitable relationships & create customer delight
5) capture value from customers to create profits & customer equity
Five Core Customer & Marketplace Concepts - answer 1) needs,
wants & demands
2) market offerings (products, services, experiences)
3) value & satisfaction
4) exchange & relationships
5) markets
Five Alternative Concepts in Which Orgs., can Carry Out Marketing
Strategies - answer 1) production
2) product
3) selling
4) marketing
5) societal marketing concepts
Major Marketing Mix Tools (the four Ps) - answer 1) product
2) price
, 3) place
4) promotion
Five Trends of Customer Relationship Management - answer a)
targeting fewer, more profitable customers
b) building two-way relationships through digital media
c) attracting, rather than intruding upon, the market
d) consumer-generated marketing
e) partner-relationship marketing (internally & externally)
Marketing Process - answer 1) understand marketplace
2) design customer-driven marketing strategy
3) construct marketing program
4) build & manage profitable customer relationships
Four Ways to Create Customer Value - answer a) customer loyalty
& retention
b) share of market
c) customer equity
d) share of customer
Major Trends that are Changing the Marketing Landscape - answer
1) digital age
2) changing economic environment
3) growth of not-for-profit orgs
4) rapid globalization
5) call for more ethics & social responsibility
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