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MG101 sample exam questions and answers
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MG101 sample exam questions and answers
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MG101 sample exam questions andanswers
which of the following is not a characteristic of personal selling? - Answers -relatively
low cost
what is the purpose of market segmentation? - Answers -to identify differences in
consumer or organizational behavior that has implications for marketing decisions
marketing should be seen as which of the following - Answers -an organisation wide
function
customer value is defined as - Answers -perceived benefits - perceived sacrifice
the process of bypassing traditional intermediaries such as travel agents is known as
which of the following? - Answers -disintermediation
which of the following is not a part of Porters Five Forces model? - Answers -Threat of
new regulations
The Elements of Value Pyramid outlined by Almquist, Senior, and Block in their 2015
Harvard business review article propose that products and services deliver fundamental
elements of value that address four kinds of needs. Which one of these four kinds of
need is at the top of the pyramid? - Answers -Social needs
when a market researcher actively collects data through group discussions and
interviewing respondents, this is called which of the following? - Answers -Qualitative
research
According to Marslows theory, we grow and develop based on a hierarchy of needs and
motives. what are our most basic needs and motives? - Answers -Physiological /
Physical
if a complex technical argument were required, which of the following promotional
elements would be most suitable? - Answers -Personal selling
according to Fahy and Jobber, which of the following are useful techniques for
uncovering customers value perceptions? - Answers -experimentation and trade-off
analysis only
marketing managers mainly use analytics to: - Answers -analyse website traffic
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