Communication Theory Exam 1
Study Guide Questions And Answers
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theory ANS✔✔ a set of systematic, informed hunches about the way things
work
theories ANS✔✔ always involve an element of speculation or conjecture
developed theory ANS✔✔ offers some sort of explanation
informed ANS✔✔ a theorist's hunches should be
a theory ANS✔✔ lays out multiple ideas and specifies the relationship
among them
Communication ANS✔✔ the relational process of creating and interpreting
messages that elicit a response
text ANS✔✔ a record of a message that can be analyzed by others; for
example, a book, film, photograph, or any transcript or recording of a speech or
broadcast
, content and form of a text ANS✔✔ constructed, invented, planned, crafted,
constituted, selected or adopted
behavioral scientist ANS✔✔ a scholar who applies the scientific method to
describe, predict and explain recurring forms of human behavior
rhetorician ANS✔✔ a scholar who studies the ways in which symbolic forms
can be used to identify with people or to persuade them toward a certain point
of view
objective approach ANS✔✔ the assumption that truth is singular and is
accessible through unbiased sensory observation; committed to uncovering
cause-and-effect relationships
Schwartz's Resonance Principle of Communication ANS✔✔ successful
persuasive messages evoke past experiences that create resonance between the
message content and a person's thoughts or feelings
validated ANS✔✔ theories need to be
interpretive approach ANS✔✔ the linguistic work of assigning meaning or
value to communicate texts; assumes that multiple meanings or truths are
possible
collective unconscious ANS✔✔ archetypal myths are those that draw upon a
universal experience
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