Exam (elaborations)
Comm 240 Media Studies -- WWU Questions And Answers Latest Update
- Course
- Comm 240
- Institution
- University Of Illinois - Urbana-Champaign
Comm 240 Media Studies -- WWU Questions And Answers Latest Update
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Comm 240 Media Studies -- WWUQuestions And Answers Latest
Update
Text ANS✔✔ Something that communicates meanings - a song, an image, an
advertisements, a TV show, a film, a pair of blue jeans, even the décor of your
home
Textual Production ANS✔✔ Texts are created, constructed out of an infinite
set of possibilities, where selections of inclusion and exclusion ultimately
determine the final text
Textual Analysis ANS✔✔ Close analysis of how a particular text
communicates meanings and what those meanings are
What is Theory? ANS✔✔ Way of thinking about the world
Where does theory come from ? ANS✔✔ Typically published
comes from context
categorized by field
Critical Theory ANS✔✔ Looks deeper at what is really going on in the world
Normative Theory ANS✔✔ Explains the world as it is by offering ways to
think about the world
, Social Scientific Model ANS✔✔ Ask important questions and is informed by
approach that tests hypotheses with measurable data
"Mass" ANS✔✔ Socially undifferentiated group
Mass Media ANS✔✔ How we communicate with groups of people through
media
Spark of Mass Media Research ANS✔✔ Concerns of modernity -- new tech =
scary
Growing visability of "the masses" -- people are more integrated into society
Social/Political movements to address changes -- elite groups looking to see
who is using media
Walter Lippman ANS✔✔ Creator of the Simple Transmission Model --
Journalists took information from experts or elites.
Repacked information in simple terms.
Transmitted information to the public
Public reacts emotionally to news
John Dewey ANS✔✔ Politics is work and duty of every individual in
everyday life.
Knowledge needed is generated by interaction of citizens, experts, and elites.
News is not static but in a constant state of evolution.
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