Exam (elaborations)
Health Communication Exam 1 Study Guide Questions And Answers Latest Update
- Course
- Health Communication
- Institution
- Johns Hopkins University
Health Communication Exam 1 Study Guide Questions And Answers Latest Update
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Health Communication Exam 1Study Guide Questions And
Answers Latest Update
What is the definition of health communication? ANS✔✔ Multifaceted &
multidisciplinary approach to reach different audiences w/ the goal of
influencing, engaging, and supporting individuals to introduce, adopt, or
sustain a behavior that will ultimately improve health outcomes.
The study and use of communication strategies to inform and influence
individuals and community decisions that enhance health.
Who are the senders and receivers of health communication messages?
ANS✔✔ -Senders:
Healthcare providers, government agencies, non-profit organizations, health
educators, friends & family
-Receivers:
Ourselves, the public, patients, communities
-Intended Audiences/Key Groups:
Groups of ppl which a health communication intervention aims to reach and
seeks to engage in the communication process
What are the major channels used in health communication? ANS✔✔ -
Expert Interpersonal sources
, (physicians, nurses)
-Non-expert Interpersonal sources (family, friends)
-Traditional Mass Media
(TV, magazines, newspaper)
-New Media/ Digital Platforms
(health websites, personal blogs, video games, social media)
Key Characteristics of Health Communication ANS✔✔ -Senders
-Receivers
-Channels
-Intended Audience
-Messages (verbal/nonverbal)
-People Centered
-Evidence Based
-Multidisciplinary
-Strategic
-Process Oriented
-Cost Effective
-Creative in Support Strategy
-Audience and Media Specific
-Relationship Building
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