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Exam (elaborations)

PUR 3000 Questions and Answers Grade A+

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1. Microsoft CEO Satya Nadella's comment on the pay levels for female employees was a major mistake because ________. A) the information he used was outdated C) it revealed his insensitivity to the issue B) the comment applied only to managers D) Nadella's wife was a company employee C ...

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  • November 6, 2024
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  • 2024/2025
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PUR 3000 Questions and Answers
Grade A+
1. Microsoft CEO Satya Nadella's comment on the pay levels for female

employees was a major mistake because ________.


A) the information he used was outdated


C) it revealed his insensitivity to the issue


B) the comment applied only to managers


D) Nadella's wife was a company employee


✓ C




2. ________ is a front-line responsibility of public relations.


A) Litigation publicity


C) Reputation management


B) Motivation management


D) Heuristic argumentation


✓ C




3. First and foremost, the public relations practitioner is _______________.


A) a professional communicator.


Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

C) a supervisor who depends on email to communicate.


B) respected by management.


D) a trusted adviser.


✓ A




4. What does the theory of cognitive dissonance mean?




A) People tend to avoid information opposed to their own points of view.


B) People tend to seek out new information to decrease their dissonance.


C) People tend to seek out information that supports their own attitudes.


D) People tend to make social judgments about new information.


✓ A




5. Characteristics that influence attitudes include all of the following EXCEPT

________.


A) religion


C) education


B) social class


D) heredity



Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ D




6. Similar to other top-level managers, public relations managers need to be

able to ________.


A) plan and budget


C) write Twitter posts


B) make media statements


D) pitch stories to journalists


✓ A




7. In order to practice public relations, one must understand public opinion

and know how to change it.


A) True


B) False


✓ A




8. As a general rule, those who study public opinion recognize that ________.


A) it is easy to move people toward a strong opinion


B) it is difficult to move people toward a strong opinion


C) it is easy to move people toward a weak opinion

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

D) it is difficult to move them away from a weak opinion


✓ B




9. Which of the following is MOST critical to the communication process?


A) to send as many messages as you can


C) to take in information


B) to make oneself understood by others


D) to impart ideas


✓ B




9. Which of the following is MOST critical to the communication process?


A) to send as many messages as you can


C) to take in information


B) to make oneself understood by others


D) to impart ideas


✓ B




10. Which of the following is NOT one of the types of "evidence" that will

persuade?


A) facts

Master01 | October, 2024/2025 | Latest update

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