What is Public Relations?
-Management of communications between an organization and its
publics
-A communication function of management through which
organizations adapt to, alter, or maintain their environment for the
purpose of achieving organizational goals.
-a strategic communicatio...
Other terms for public relations, both positive and those less flattering.
✓ corporate communications,
✓ • public affairs,
✓ • communication,
✓ • external affairs.
✓ • Less flattering terms used in the media include
✓ flack and spin doctor
Essential abilities and qualities of public relations professionals.
✓ Writing Skills
✓ Research Ability
✓ Planning Expertise
✓ Problem-Solving
✓ Business/Economic Competence
✓ Expertise in Social Media
Basic field of public relations information such as levels, basic salary
information, what influences salaries.
Master01 | October, 2024/2025 | Latest update
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