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NAPSR- PHARMACEUTICAL SALES TRAINING EXAM QUESTIONS AND CORRECT ANSWERS $15.49   Add to cart

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NAPSR- PHARMACEUTICAL SALES TRAINING EXAM QUESTIONS AND CORRECT ANSWERS

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NAPSR- PHARMACEUTICAL SALES TRAINING EXAM QUESTIONS AND CORRECT ANSWERS...

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  • November 6, 2024
  • 40
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • napsr
  • NAPSR- PHARMACEUTICAL SALES TRAINING
  • NAPSR- PHARMACEUTICAL SALES TRAINING
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NAPSR- PHARMACEUTICAL SALES TRAINING EXAM
QUESTIONS AND CORRECT ANSWERS


____ are arguably the most socially important healthcare products - ANSWER
pharmaceuticals



pharmaceutical development - ANSWER is a high risk undertaking, many promising
leads prove dissapointing



pharmaceuticals - ANSWER medicines and vaccines for human and animal use - brand
name or generic, prescription or OTC

diagnostic - ANSWER equipment and supplies used in screening, detecting, and
monitoring disease. Ranges from home testing kits to sophisticated diagnostic imaging
technologies.



medical devices - ANSWER -advanced instrumentation and appliances used for medical
therapy (joint replacements, pacemakers, implantable defibrillators)



-include drug delivery devices (syringes, infusion pumps, metered-dose inhalers,
transdermal patches)



medical supplies - ANSWER commodity, high volume supples such as surgical gowns
and gloves

durable medical equipment - ANSWER reusable products for health related use in the
home



(walkers, wheelchairs, oxygen equipment, prosthetics, hospital beds)

home-based care - ANSWER -patients/consumers and their friends/family

,-home health nurses and aides

primary care [checkups and general health issues] - ANSWER -OBGYN

-family/general practitioners

-internists

secondary care [specialized outpatient consults] - ANSWER specialists

tertiary care [inpatient] - ANSWER -community hospitals

-academic medical centers

-skilled nursing facilities

end-stage care - ANSWER -skilled nursing facilities

-hospitals

-hospices

Pharmaceutical sales are highest in which geographical regions? - ANSWER US

Western Europe

Japan

The U.S. accounts for about _____ of the worlds pharmaceutical revenues? - ANSWER
50%



what has fueled recent growth in the pharmaceutical industry? - ANSWER population
growth and increased life expectancies



What, according to your text, correctly described the foreseen relationship between
pharmaceutical companies and genomic research facilities? - ANSWER partnerships
between pharmaceutical companies and genomic companies will not prove immediately
profitable



___________ is cost effective for insurance companies and healthcare providers -
ANSWER prescription drug therapy



It is due to the higher cost of drugs which again makes health care extremely costly.
[T/F] - ANSWER FALSE

,Prescription drug spending represents a smaller fraction of total health care costs than
ever before.



Two major advertising categories of prescription drugs: - ANSWER 1. professional
physician promotions



2. direct-to-consumer advertising



Professional physician promotions - ANSWER sales reps in physicians offices, etc.



Advertising in medical journals, conferences, email, etc.



direct-to-consumer advertising - ANSWER patient directed messages in tv, radio,
magazines, etc.



newest effective marketing technique



reasons for growth in direct-to-consumer advertising - ANSWER 1. FDA eased
regulations

2. patients wanting to be more involved in their decisions thus being more receptive

3. publics increasing health/medical literacy

4. physicians inc in willingness to prescribe patients requests for specific drugs



headquarters - ANSWER executive level sales managers & support staff



house product managers who are part of companies marketing dept



regions - ANSWER divide country into 4-10 geographic regions

, northwest, midwest, etc

districts - ANSWER each region has several districts that are supervised by district
manager

territories - ANSWER each district includes 8-12 territories

staffed by territory reps

what influences the number of districts in a region? - ANSWER regions population



What is an example of regionalization of Healthcare delivery systems? - ANSWER
California and Florida have different prescription reimbursement policies

territory representative (professional sales rep) - ANSWER the heart of pharmaceutical
sales team

group of reps who interact with customers on a day to day basis

specialty, hospital, and niche representatives - ANSWER sells exclusively to niche
markets



district manager - ANSWER territory reps report to them and ensure they are making
their sales goals



sales reps primary form of contact



most DMs start off as reps



regional manager - ANSWER district managers report to them.



sets strategy for a region and monitors sales activity in each district



national account manager - ANSWER negotiate product purchasing contracts with
major MCOs and giant pharmacy benefit managers

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