MKTG 3213 Exam 1 OSU Questions And Answers With Verified Tests
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Course
MKTG 3213
Institution
MKTG 3213
MKTG 3213 Exam 1 OSU Questions And Answers With Verified Tests
What is marketing? ANS MARKETING IS EXCHANGE
What is bartering? ANS trading without using money
"If it is an exchange, it is marketing" ANS True
What is the evolution of markets? ANS Self sufficient, Decentralized exchange...
MKTG 3213 Exam 1 OSU Questions And Answers
With Verified Tests
What is marketing? ANS MARKETING IS EXCHANGE
What is bartering? ANS trading without using money
"If it is an exchange, it is marketing" ANS True
What is the evolution of markets? ANS Self sufficient, Decentralized exchange, Centralized
exchange
What is marketing management? ANS Setting marketing goals, planning, and execution of
activities.
What are the 6 P's of Marketing? ANS Product, Price, Place, Promotion, Process, People
Who does marketing? ANS For-profit, Non-profit, Government entities
"Everyone is a marketer" ANS True
What is the marketing concept? ANS focuses on identifying and satisfying consumer needs to
ensure long term profitability
What are the parts of the selling concept? ANS Starting point: company
Focus: existing products and services
Outcome: Profits through sales volume
What are the parts of the marketing concept? ANS Starting point: Market
, Focus: Customer needs
Outcome: Profits through customer satisfaction
What does the marketing concept recognize? ANS People buy solutions to their problems
What is a need? ANS Difference between a consumers actual state and some ideal state.
What is the PSSP Hierarchy? ANS Personal, Social, Safety, Physiological
Marketers can create needs. ANS False
What is a want? ANS Desire to satisfy
What is a pain point? ANS A problem faced by a (potential) customer.
What is the consumption chain? ANS Sequence of stages that compromise the customer's
experience with a product or service.
What is at the center of a product/service bundle? ANS Core Benefits
What are 3 approaches to analytics? ANS Flying blind, Pseudo, and Real Deal
What are the steps of the Marketing Analytics Process? ANS Identify the right metrics, Analyze
the metrics, Take improvement actions
Where is Business Intelligence in data analytics? ANS Internal- internal
Where is Competitive Intelligence in data analytics? ANS Internal- External
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