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BMIS 311 CHP 10 - FINAL EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS

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BMIS 311 CHP 10 - FINAL EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? B2C e-commerce Content providers use ________ systems to process large amounts of very sm...

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  • November 7, 2024
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BMIS 311 CHP 10 - FINAL EXAM QUESTIONS AND ANSWERS

WITH COMPLETE SOLUTIONS

Which of the following types of e-commerce involves businesses selling goods and services directly to

individuals via the Internet?


B2C e-commerce


Content providers use ________ systems to process large amounts of very small monetary

transactions cost-effectively


micropayment


Information density refers to the:


total amount and quantity of information available to all market participants


All of the following are unique features of e-commerce technology, except:



A. global reach.

B. interactivity.

C. transparency.

D. richness.

E. personalization/customization.


transparency


Compared to traditional goods, digital goods have:


greater pricing flexibility

, Which of the following is an example of a direct good in the automobile industry?


Sheet steel


Varying a product's price according to the supply situation of the seller is called ________ pricing.


dynamic


________ attempts to leverage the fact that there is always some demand, however small, for a

product.


Long tail marketing


Which of the following best illustrates the transaction fee revenue model?



A. eBay receives a small fee from a seller if a seller is successful in selling an item.

B. Yelp receives a fee after steering a customer to a participating website where he or she makes a

purchase.

C. Pandora provides basic services for free, but charges a premium for advanced services.

D. Apple accepts micropayments for single music track downloads.

E. Netflix charges customers a monthly fee for access to its library of movies.


eBay receives a small fee from a seller if a seller is successful in selling an item


Which of the following is a milestone for the website development phase of building an e-commerce

presence?


Website plan


Which of the following dimensions of e-commerce technology has the potential to raise the quality of

information?

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