Exam (elaborations)
Macs 101 Questions and Answers 2024
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Exam of 3 pages for the course MACS at MACS (Macs 101)
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Macs 101media - answer-media always mediate
Media includes film, television, audio, and print as separate and as a converged set of
technologies and practices
archive - answer a constructed set of sources that has to be put together from many
places.
canon - answer is a group of documents, texts, or recordings - for the purposes of
media studies - that become socially accepted as those that must be studied, read, and
or experienced.
-is dynamic and politically inflected in that it takes power to position a cultural production
within the canon.
structure - answer refers to the many definitions within the word - the rules and
regulations, the material structures such as economic and class systems, and the
architectural components such as buildings and walls.
agency - answerthe ability to make decisions that affect our present and future in an
environment of freedom and access.
individual level of analysis - answerthat would be you and me, in whatever role we may
play in the production, circulation, and/or consumption of media. At the individual level
of analysis we have a large number of roles, as the production of media is multifaceted.
Anybody who is creating media content, media technology, software, campaigns, etc., is
an individual communicator engaged in creative activities.
Encoding - answeris the intended meaning that is put into any form of media at the point
of production.
decoding - answerit refers to meaning at the point of production
0rganizational level of analysis - answerwe study the actual place where media
production takes place [rather than the individual]. For instance we would study the New
York Times, the News Gazette, or the Daily Illini if we wanted to study newspapers
glass ceiling - answerrefer to the invisible set of rules and barriers that prevents
particular individuals, as members of a certain group based on gender, ethnic, national,
and/or sexual orientation, from being promoted in any workplace, including media
industries. These barriers are not written or even legal, yet have a great impact in terms
of who moves up to the top executive positions in any given organization. While there
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