5.1 AMA PCM Pricing Concepts & Methods Questions and Answers (100% Pass)
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Course
AMA PCM
Institution
AMA PCM
Above-, At- Below-Market Pricing
Setting a market price for a product or product class based on a
subjective feel for the competitors' price or market as the benchmark.
Bait Pricing (or Bait and Switch)
A product is promised at a low price but is either not in stock or a less
attractive ...
✓ Selling distinct multiple items offered together at a special price.
✓
Captive Pricing
✓ Pricing the basic product in a product line low, while pricing related
items higher
✓
Competition-Based Pricing
✓ A pricing strategy based on what all the other competitors are doing.
✓
Competition-Oriented Pricing Approach
✓ A pricing strategy that is based upon what the competition does.
✓
Cost-Oriented Pricing Approach
✓ Pricing approaches in which a price-setter stresses the cost side of the
pricing problem, not the demand side. Price is set by looking at the
production and marketing costs and then adding enough to cover
direct expenses, overhead, and profit.
✓
Demand Curve
Master01 | November, 2024/2025 | Latest update
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