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5.1 AMA PCM Pricing Concepts & Methods Questions and Answers (100% Pass) $12.49   Add to cart

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5.1 AMA PCM Pricing Concepts & Methods Questions and Answers (100% Pass)

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  • AMA PCM
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  • AMA PCM

Above-, At- Below-Market Pricing Setting a market price for a product or product class based on a subjective feel for the competitors' price or market as the benchmark. Bait Pricing (or Bait and Switch) A product is promised at a low price but is either not in stock or a less attractive ...

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  • November 7, 2024
  • 14
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • AMA PCM
  • AMA PCM
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5.1 AMA PCM Pricing Concepts &
Methods Questions and Answers
(100% Pass)
Above-, At- Below-Market Pricing


✓ Setting a market price for a product or product class based on a

subjective feel for the competitors' price or market as the benchmark.



Bait Pricing (or Bait and Switch)


✓ A product is promised at a low price but is either not in stock or a less

attractive product is sold.



Barter


✓ A form of trade in which people exchange goods and services without

the use of money.



Break-Even Point


✓ The point at which the money from product sales equals the costs of

making and distributing the product.



Bundle Pricing



Master01 | November, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ Selling distinct multiple items offered together at a special price.



Captive Pricing


✓ Pricing the basic product in a product line low, while pricing related

items higher



Competition-Based Pricing


✓ A pricing strategy based on what all the other competitors are doing.



Competition-Oriented Pricing Approach


✓ A pricing strategy that is based upon what the competition does.



Cost-Oriented Pricing Approach


✓ Pricing approaches in which a price-setter stresses the cost side of the

pricing problem, not the demand side. Price is set by looking at the

production and marketing costs and then adding enough to cover

direct expenses, overhead, and profit.



Demand Curve




Master01 | November, 2024/2025 | Latest update

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