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Capsim Exam Questions For Reflection With Correct Answers
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Capsim Exam Questions For Reflection With Correct Answers
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Capsim Exam Questions For ReflectionWith Correct Answers
1. When opening the Excel version of Capstone®, you should do what to Macros?
CORRECT ANSWERS Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, CORRECT ANSWERS the product with 100% accessibility will outsell the
other 2 to 1 providing all other attributes are identical.
3. How many products does every team start with? CORRECT ANSWERS Five
products
4. What are three of the five Segments? CORRECT ANSWERS a. Traditional, Low
End, Performance
5. A segment manager's task is to CORRECT ANSWERS b. verify the products
entering and leaving a segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors.
6. What is the difference between the market segments at the beginning of the round to
the final round? CORRECT ANSWERS b. The fine cuts overlap in the beginning and in
year 8 only the rough cuts overlap.
7. Successful managers will: CORRECT ANSWERS a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, can you change your official
decisions as many times as you want prior to the processing date and time of the
round? CORRECT ANSWERS yes
9. Once you upload your official decisions during a round, how many times can you
change them before the end of the round? CORRECT ANSWERS e. As many times as
you want
10. What trend can be explicitly observed in the industry in which your company is
operating? CORRECT ANSWERS c. Products become smaller and smaller.
11. On perceptual map, the percentage of customers interested in a product positioned
outside of the rough cuts of that product is CORRECT ANSWERS 0%
12. MTBF is measured in CORRECT ANSWERS b. hour increments.
,13. Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the CORRECT ANSWERS c. low End segment.
14. Customers that want small products and are willing to sacrifice performance are in
the CORRECT ANSWERS e. size segment.
15. In Capstone©, pricing standards are set by: CORRECT ANSWERS a. Customers
(Market Segment).
16. "Reliability" is expressed in terms of: CORRECT ANSWERS a. Mean Time Between
Failure.
17. MTBF measures what? CORRECT ANSWERS c. Reliability
18. The two characteristics that the perceptual map evaluates are CORRECT
ANSWERS a. Performance and Size.
19. The Perceptual Map is CORRECT ANSWERS a. a marketing tool used to track the
position of the company's products against those of the competitors.
20. The segments all drift to the lower-right section of the perceptual map. Why does
this drift take place? CORRECT ANSWERS c. Customers want smaller and faster
products.
c. Customers want smaller and faster products. CORRECT ANSWERS d. down; right
22. When tracking market segments on the performance and size perceptual map,
which segment moves or "drifts" the slowest? CORRECT ANSWERS b. Traditional
23. What happens to a product priced at $1 above or below the segment guideline when
a segment's product supply outstrips demand? CORRECT ANSWERS c. It loses 20%
of its appeal.
24. What's the measure for product reliability? CORRECT ANSWERS c. Expected time
a product lasts
25. At what dollar amount above the segment guidelines is all consumer appeal lost?
CORRECT ANSWERS b. $5
26. The prices in each segment CORRECT ANSWERS a. drop by $0.50 each year.
27. MTBF in the segments should be CORRECT ANSWERS MTBF (Performance) >
MTBF (High End)., and MTBF (Low End) < MTBF (Size).
28. Which of the following are not buying criteria? CORRECT ANSWERS b. Automation
, 29. Inside each fine cut circle, CORRECT ANSWERS a. segments have an ideal spot
where demand is at its highest.
30. The Traditional ideal spot is CORRECT ANSWERS c. near the center of its circle.
31. Increasing a product's reliability will result in which of the following changes to
production costs? CORRECT ANSWERS b. Higher material cost
32. Age refers to: CORRECT ANSWERS b. Product Age.
33. What happens to a product's Perceived Age when it is repositioned in R&D?
CORRECT ANSWERS a. It is reduced by 50%.
34. The preferred product perceived age for each sector peaks at: CORRECT
ANSWERS c. zero years for high end and seven years for low end.
c. zero years for high end and seven years for low end. CORRECT ANSWERS a. 2
36. Pricing plays a role CORRECT ANSWERS in the rough cut stage of the purchase
decision and in the fine cut stage of the purchase decision.
37. What are the top buying criteria that low end customers most value? CORRECT
ANSWERS b. Price
38. Which of the following is not a type of market segment in CapSim? CORRECT
ANSWERS c. Standard
39. What is the correct answer concerning the top buying criteria for the following
segment: CORRECT ANSWERS d. Price for low end and Positioning for high end.
40. Low End customers emphasize buying criteria in which order? CORRECT
ANSWERS a. Price, Age, Positioning, Reliability
41. Each segment places CORRECT ANSWERS b. a different emphasis on features of
the 4 buying criteria.
42. Which market segment places the most importance on price? CORRECT
ANSWERS c. Low End
43. What is the most important criterion to a "Low End Segment" customer? CORRECT
ANSWERS a. Price
44. If you are marketing to High End customers, which criteria are most important to
them in order of importance? CORRECT ANSWERS e. Positioning, Age, MTBF, Price
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