MKTG 3770 Final Exam | Verified with 100% Correct Answers
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Course
MKTG 3770
Institution
MKTG 3770
MKTG 3770 Final Exam | Verified with 100% Correct Answers Organic search results are typically displayed below the paid ads interspersed with paid ads at the top of the SERP on page 2 For a search engine, "relevance" refers to how many pages on the website link to one another the extent to which...
below the paid ads
interspersed with paid ads
at the top of the SERP
on page 2
For a search engine, "relevance" refers to
how many pages on the website link to one another
the extent to which a webpage's content matches the searcher's query
the traffic level of the website
whether a website has been visited by the searcher before
Jane.com sells clothing and accessories. They want their line of maternity clothing to
show up on searches that include 'maternity'. What should the URL for the maternity
category page be?
Including the word 'maternity' in the alt text and file name of several images on the
maternity category page of Jane.com will improve the page's relevance score for
searches using the word 'maternity'. What other benefit can result from this?
The images are more likely to show up on image searches that use 'maternity'.
Other category pages in the website will be more likely to show up for searches that use
the word 'maternity'.
The website will be better organized.
Individual product pages that sell maternity products will automatically be optimized for
relevant searches.
Even a highly relevant keyword may not be worth pursuing in your SEO if
the keyword is too long
the keyword is often misspelled
the keyword has no traffic
the keyword is synonymous with other terms
, "Long tail keywords" are
search terms that produce a low conversion rate
search terms for niche product categories
search terms with lower volume than "fat head keywords"
search terms done on mobile devices
If your website ranks 1, 9, 98, and 112 for four different keywords, on which keyword
should your website first target SEO efforts?
the keyword on which your site ranks #9
the keyword on which your site ranks #98
the keyword on which your site ranks #112
the keyword on which your site ranks #1
The benefit of keyword mapping is
All of these options
to make sure the most appropriate webpage shows up on the SERP for every search
phrase
to organize SEO efforts across the many search phrases the website is targeting
to prevent keyword cannibalization in a website's SEO efforts
Why is a high bounce back rate a negative signal of a webpage's quality?
Because this behavior indicates that the searcher did not like what they saw or find what
they were looking for
Because search engine rankings are determined by websites' conversion rate, and a
high bounce rate means a low conversion rate
Because the search engine must load the SERP again, and this wastes the server's
bandwidth.
Because this behavior is an indicator that the website might be engaging in click fraud.
A company wishing to rank for local searches should first
register and verify its business with Google's My Business
ask its customers for reviews on Yelp and other similar websites
begin advertising on Google's ad network
change its business name to include its more important keywords
What is the anchor text of this link: <a href="http://jane.com">Fashion deals</a>
<a href>
Fashion deals
"http://jane.com"
</a>
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