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MACS 100 Final Exam Questions and Answers 2024
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Exam of 6 pages for the course MACS at MACS (MACS 100 Final Exam)
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MACS 100 Final ExamNews on TV has what? - answer liveness and intimacy
Liveness - answer sense of simultaneity with real-life events, possibly for unscripted
moments
Intimacy - answer combination of audio and visuals allow for profound emotional
connection
History of broadcast TV Evening News - answer-shape national consciousness and
consensus
-seen as fulfilling networks public interest mandate, not expected to serve commercial
interest
-responsible for telling us the news of the world
-consensus press
consensus press - answer speaking in concert with the vested interests of government
and corporate leadership
Broadcasting TV Evening news - answer-pressure to be profitable
-ride in tabloid-style "infotainment"
-consolidation and downsizing, dramatic effect on what stories get researched
Infotainment - answerbroadcast material that is intended both to entertain and to inform
Media Event - answerinterruption of the media cycle that is covered and constructed by
the media (super bowl, MMA fight)
24- Hour Cable News - answer-CNN, FOX, MSNBC
-Highly graphic style-images and text over visuals
-intended both to entertain and to inform
-keep viewers tuned in with constant "breaking news" amidst "flow" of short news
segments
-emphasis on liveness and speed
-leads to problems of proportion and repetition
-hyping stories
Fairness Doctrine & Equal Time Rule - answerMust allow equal opportunity to each
candidate to have equal tv time
Election TV - answer- Media Event
, -Horse race instead of substantive policy coverage
-Political ads & media bias
Corporate bias - answerstories are framed to support the interest of business, don't
challenge corporate interest. Very corporate consolidation, reaffirmation as leaders of
their own company
Official bias - answerputting more weight on official sources(gov, military, business
executives), reaffirms the status quo (ones with power)
Medium bias - answertv's ability to be intimate with its audience, melodramatic
elements(anti-war movement)
Political bias - answerinterlocking of news media and politicians
-importance of adversarial, openly partisan journalism
Fake news - answerfalse and often sensationalist information disseminated under the
guise of news reporting
False equivalence - answerthe equating of two things that are not of equal importance
or have equal evidence
Self-reflexive - answerreflect on their construction as media texts
--draw attention to the conventions of news shows
---reairing using them as evidence against the news shows
--hypermediation-exaggerate tv news forms
Super PACS - answer-raise unlimited funds from corporations, unions, groups, and
individuals
-spend primarily on political advertising
-media conglomerates have giant PACs and contribute to other super PACs
Who won? - answerTv
-super pacs spend more and pay full price
-tons of $ from political advertising.. then potential for corporate bias in coverage
Has tv news lost our trust because of its commercial imperatives and biases? -
answer1. empower a public option
2. demand regulation
3. spread critical news literacy
Media convergence - answerthe merger of older media with new media (on a single
digital screen)
Time-shifting - answerwatching tv at a different time than it aired
-disrupts tvs "liveliness, simultaneity, and flow"
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