Exam (elaborations)
D373 WGU OA Marketing in the Digital Era Exam Questions with Answers
- Course
- Institution
D373 WGU OA Marketing in the Digital Era Exam Questions with Answers
[Show more]
Content preview
D373 WGU OA Marketing in the Digital Era Exam Questionswith Answers
1.Target customers: Customers based on a predefined geographic
boundary
2.Market segmentation: Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
3.Psychographic: Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and
subconscious motivators, lifestyles, and opinions
4.Behavioral: The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way
they use it, and their knowledge base
5.What is marketing?: The set of institutions and processes for creating,
commu- nicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society
6.Marketing Coordinator: Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver
value to the customer and the organization (1-3 years).
1
,7.Marketing Director: Mid-level marketing position responsible for
planning, exe- cuting, and managing a variety of functions to deliver
value to the customer and the organization, with 7-10 years of
experience
8.Vice President: Senior-level marketing position responsible for
planning, execut- ing, and managing a variety of functions to deliver
value to the customer and the organization, with 11-15 years of
experience
9.Chief Marketing Officer: Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver
value to the customer and the organization, with 20+ years of
experience
10.Who is responsible for ROI? (return on investments): Chief marketing
officer
11.What is the traditional marketing mix?: Product, price, place, promotion
12.What is the expanded marketing mix?: Product, price, place, promotion
peo- ple,process, physical evidence
13.Strategy: Represents what the company intends to do
14.Execution: Represents how the company intends to do it
2
, 15.Prospects: Potential customers who haven't bought from the
company yet
16.Customers: People who have bought from the company
17.Positioning: The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
18.Conflict: Occurs when different companies or competitors have
conflicting goals
19.Buyer's Journey: The process a buyer goes through from recognizing
a need or opportunity to making a purchase decision and evaluating
the post-purchase experience
20.Brand: An identifiable and differentiated product, service, person,
movement, etc.
21.Brand promise: What a brand promises to deliver to a customer
22.Brand awareness: Awareness of the existence of a brand
23.Brand positioning: The unique place the brand occupies in the
consumer's mind, linked to benefits received
24.Brand relevance: Occurs when there is only one relevant choice,
making all other brands irrelevant
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller HESIGRADER001. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $18.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now