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LVMH Touts les questions (verified answers) latest update
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LVMH Touts les questions (verified answers) latest update
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LVMH Touts les questions (verifiedanswers) latest update
Module 1 : - correct answer ✔✔LVMH
What is not a key driver for Selective Retailing Maisons? - correct answer ✔✔Standard product selection
Which of these Maisons is the oldest? - correct answer ✔✔CHAUMET
Which Fashion House within the Group was founded in 1846? - correct answer ✔✔Loewe
How many stores does LVMH manage? - correct answer ✔✔5,600 stores
Among the following activities, which one is not part of the Other Activities sector? - correct answer
✔✔Automotive
How many employees work at LVMH and how many are women? - correct answer ✔✔196,000
employees out of which 71% are women
How many Maisons are there within the LVMH Group? - correct answer ✔✔More than 75
What business sector at LVMH generated the highest share of revenues in 2022? - correct answer
✔✔Fashion & Leather Goods
Which Maisons are part of the Perfumes & Cosmetics division? - correct answer ✔✔STELLA by Stella
McCartney, ACQUA DI PARMA
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? - correct answer
✔✔Domaine des Lambrays (oldest) & Eminente (youngest)
, Select the appropriate sentences related to LVMH omnichannel strategy - correct answer ✔✔1)
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless
customer experience across all channels and geographies.
2)Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams,
departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - correct answer
✔✔Yes
According to Bain & Company, the US is currently the largest market for personal luxury goods - correct
answer ✔✔Agree
Which characteristics may help to measure the luxuriousness of an offer? - correct answer ✔✔1) Price
2) Quality
3) Scarcity
4) Signed by brands
5) Controlled channels
6) Personalised services
7) Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? - correct
answer ✔✔By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury
industry in certain areas such as casualisation, social media or values. - correct answer ✔✔Yes
According to Bain & Company, by 2030, online sales will represent... - correct answer ✔✔33% of the
luxury sales
What are the core values of LVMH? - correct answer ✔✔1) Creativity & Innovation
2) Entrepreneurial spirit
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