3.1 AMA PCM Consumer Behavior Questions and Answers (100% Pass)
1 view 0 purchase
Course
AMA PCM
Institution
AMA PCM
Attitude
A positive or negative evaluation or belief held about something,
which in turn may affect one's behavior; attitudes are typically broken
down into cognitive, affective, and behavioral components.
Behavioral Learning
Forms of learning such as classical conditioning and operant
c...
✓ A state of mental discomfort arising from a discrepancy between two
or more of a person's beliefs or between a person's beliefs and overt
behavior.
Cognitive Learning
✓ Form of altering behavior that involves mental processes and may
result from observation or imitation.
Consideration Set (Evoked Set)
✓ Group of brands that a consumer would consider acceptable from
among all the brands in the product class of which he or she is aware.
Consumer Behavior
✓ Processes a consumer uses to make purchase decisions, as well as to
use and dispose of purchased goods or services; also includes factors
that influence purchase decisions and product use
Consumer Socialization
✓ The process by which people acquire the skills, knowledge and
attitudes necessary to function as consumers.
Master01 | October, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
