AMA PCM Digital Marketing Exam Questions and Answers (100% Pass)
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Course
AMA PCM
Institution
AMA PCM
What are long-tail keywords?
A. Competitive keywords that show a long list of search results
B. General search phrases that will attract a large amount of visitors to your
site
C. Descriptive keywords used in less-common variations that help attract
targeted customers to your site
D. None o...
True or False: Keywords are the foundational building blocks of any online
marketing strategy that provide market intelligence and information;
however, they have no impact on offline marketing
A. True
B. False
Answer - B. (False)
What HTML tag can be set to display description text under the title of a page
listed in search engine results?
A. <meta>
B. <doctype>
C. <content>
D. <desc>
Answer - A. (<meta>)
Understanding how a search engine works is critical for developing a
keyword strategy. Which of the following steps does NOT correctly describe
how a search engine works?
Master01 | October, 2024/2025 | Latest update
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