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11/8/24, 5:27 PMDigital Marketing D098 WITH COMPLETE SOLUTIONS GRADED A+
Terms in this set (35)
a systematic process of ensuring that your firm comes up at or near the top of lists of
Search Engine Optimization (SEO)
typical search phrases related to your business
an internet-based marketing strategy in which a business rewards individuals or other
affiliate marketing
businesses (affiliates) for each visitor or customer the affiliate sends to its website
Paid placement of advertising on search-engine results pages. Ads are placed to
search advertising
appear in response to certain keyword queries.
advertising that appears while consumers are browsing online, including display ads,
online advertising
search-related ads, online classifieds, and other forms
The very first stage of the buying process. Leads at this stage are identifying a
problem they have and are looking for more information. At this point, marketers
Top of the Funnel (TOFU)
create helpful content that aids leads in identifying this problem and providing next
steps toward a solution.
The stage of the sales funnel which a buyer enters after they have identified a
Middle of the Funnel (MOFU) problem. This is the point at which you position your business as the solution to their
problem.
A stage of the buying process leads reach when they're just about to close into new
Bottom of the Funnel (BOFU) customers. They've identified a problem, have shopped around for possible
solutions, and are very close to buying.
Buyers journey Awareness, Consideration, Decision
Uses all digital media, including the Internet and mobile and interactive channels, to
Digital Marketing
develop communication and exchanges with customers
a descriptive technique in which one individual or group is studied in depth in the
case study
hope of revealing universal principles
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