Exam (elaborations)
Marketing 3000 Exam 2 Joel Poor (Latest) Solved 100% CORRECT!!
- Course
- Institution
Marketing 3000 Exam 2 Joel Poor (Latest) Solved 100% CORRECT!!
[Show more]
Content preview
Name: Score:144 Multiple choice questions
Definition 1 of 144
1. Inherit complexity of the problem
2. Conflicting interests
3. Post-Modernization emerging factors
Sustainable Development
How Firms Develop New Products
Customer Perceptions of a firm's CSR
Sustainable Development Challenges
Definition 2 of 144
-each country in which you do business is unique
-multinational company
-localized or adaptation view
Concept Testing
Maslow's Hierarchy of Needs
Polycentric
PLC: Decline
,Definition 3 of 144
Premarket tests: a paid 3rd party does testing on your product
Test marketing: you tests the market
Concept Testing
Market Testing
Product Development
Brainstorming
Definition 4 of 144
a country's endowment with resources;
-basic factors may be created or inherited without much difficulty
-specialized factors are more advanced and provide a more sustainable source
5 categories:
-human
-physical
-knowledge
-capital
-infrastructure
the greater availability of these, the greater the nation's advantage
Foreign Direct Investment
5. Post-purchase Evaluation
Porter's: Factor Conditions
Personal Factors of Consumer Buying Process
,Definition 5 of 144
-Power: individual's desire to control environment (cars, guns, ac/heating)
-Affiliation: need for friendship, acceptance, and belonging (mizzou gear, country clubs, student
orgs.)
-Achievement: need for personal accomplishment (college degree, engagement ring)
Ethnocentric
Line Extension
A Trio of Needs
Joint Ventures
Definition 6 of 144
cultures of different nations can be compared in these dimensions:
1. Power Distance
2. Individualism
3. Individualist Cultures
4. Collective Cultures
5. Masculinity
6. Uncertainty Avoidance
while differences in national cultures is important, they ignore differences in subculture,
demograohics, buying oreferences, etc.
Hofstede's Cultural Typology
Hofstede's: Collectivist Cultures
Expanded Services Mix
Porter's: Factor Conditions
, Definition 7 of 144
all of society's members are integrated into cohesive in-groups (Japanese and other Asian
cultures)
Hofstede's: Collectivist Cultures
Coordination of Marketing Activities
Hofstede's: Power Distance
Product Positioning Maps
Definition 8 of 144
focusing resources and competencies on global market opportunities and threats in a
comprehensive manner
Brand Extension
Global Marketing
Multi Branding
Product Development
Definition 9 of 144
use of successful brand name to launch new or modified products in a new category
+instant recognition
+faster acceptance
+saves high advertising costs
-may harm consumer attitudes toward the other products carrying the same brand name
-may not be appropriate to a particular new product
Ex: Law and Order >>> Law and Order SVU
Concept Testing
Servicescapes
Brand Extension
Brand Equity
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller stuuviaa. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80467 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now