100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Google Ads Cert Exam with correct Answers $12.49   Add to cart

Exam (elaborations)

Google Ads Cert Exam with correct Answers

 3 views  0 purchase
  • Course
  • Google Ads
  • Institution
  • Google Ads

Google Ads Cert Exam with correct Answers

Preview 2 out of 12  pages

  • November 9, 2024
  • 12
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Google Ads
  • Google Ads
avatar-seller
millyphilip
Google Ads Cert Exam with correct
Answers

What are the Google Ads Campaign Types? - Answers -Search
Display
Video
Shopping
Aps
Specialized

What is a Google Search Campaign type? - Answers -Search - Appears next to search
results - target potential customers

What is a google display Campaign type? - Answers -Display - appears across a
network of sites, used to increase exposure and reach audiences with specific interests.

What is a Video Campaign Type? - Answers -Video - Brings your story to life on video
sites like youtube

What is a shopping campaign type? - Answers -Shopping - on google shopping sites ,
good for online and local reach and to find quality leads (they are buyers)

What is an Aps campaign type? - Answers -App - In play store for app sales

What is a specialized local campaign type? - Answers -Local - multi-platform, search,
maps, display & youtube

What is a specialized hotel campaign type? - Answers -Hotel - search, maps & assistant

What is a specialized Discovery campaign type? - Answers -Discovery - Youtube, Home
feed, Gmail, Google Discover Feed

Display campaigns will - Answers -Increase brand awareness when users are browsing
content they are interested in

Shopping campaigns will - Answers -Promote your products, share inventory details,
and boost your traffic

Search campaigns will - Answers -Drive users to your site when searching for similar
products

, Video campaigns will - Answers -reach target audience at scale and bring life to your
story

What are smart campaigns - Answers -An automated tool for small businesses to save
time but create ads across search, display and maps.

What are ways to optimize campaigns? - Answers -Device targeting
Location & language targeting
Bidding and budget settings
Ad extensions (links, phone, location details)

Campaigns are created around what? - Answers -A marketing goal

What are the networks for google ads? - Answers -Search, Play, Shopping & maps, as
well as google partners' sites

What is the budget - Answers -Average amount you want to spend per day

What are ad groups used for? - Answers -They are based on a unique list of keywords
and are created around themes or products.

What are the 3 parts of a text ad? - Answers -Headline, URL, Descpription

What are Dynamic Search Ads? - Answers -Dynamically created ads based upon your
website

What are the options for ad displays? - Answers -Extensions, Start/End dates,
scheduling, delivery (what pace to spend ad budget throughout the day)

To increase sales at the end of the year sale, do what? - Answers -Create an end of the
year ad group

What is the default search match type? - Answers -Broad - matches any similar
keyword, even misspelled. Useful for avoiding making long lists of keywords.

What does the + sign broad match modifier do? - Answers -Only allows close variations
of the search terms. Allows you to indicate there are certain concepts related to the
keywords that MUST be present in the search.

What is phrase match (" ") - Answers -precise phrase, with no terms between words.
Good for targeting a specific brand.

What does [ ] do on search matches? - Answers -Exact match. Will find similar terms
(bike or bicycle) but won't match if there are other terms in the search (like sale). Very
specific

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.49
  • (0)
  Add to cart