Exam (elaborations)
Google Ads Display Certification () Mktg 310 Exam Questions and Answers
- Course
- Institution
Google Ads Display Certification () Mktg 310 Exam Questions and Answers
[Show more]
Content preview
Google Ads Display Certification (2024-2025) Mktg 310 Exam Questions and
Answers
Targeting by topic is a good strategy if your client wants to: - Answers -control where his
ads appear on the Display Network
On the Display Network, enhanced cost-per-click (ECPC) automatically: - Answers -
adjusts your manual bid up or down based on each click's likelihood to result in a
conversion
Frequency capping limits the number of times: - Answers -your ads appear to the same
person on the Display Network
A direct response advertiser is primarily interested in generating conversions from a
Display campaign. To get a potentially better return on investment, this advertiser
should use: - Answers -target cost-per-acquisition (CPA) bidding
Which practice would be acceptable under Google's editorial and technical
requirements? - Answers -Promoting documented copyrighted content
- How many people sign up for lessons after seeing the ad
James is marketing an online training course and wants to improve his campaign
performance. He analyzes the conversion-tracking data and realizes most course
registrations are coming from Atlanta, GA. What should he do? - Answers -Buy more ad
inventory in that region
Which of the following goals can you achieve for your marketing campaign by using
automated bidding? - Answers -Reach the right user with the right message at the right
time.
YouTube and Google Video solutions are specifically tuned to your business' marketing
objectives. They can increase awareness by keeping your brand at the top of
customers' minds. They can boost consideration by inviting customers to engage with
your brand during high-intent moments. What other marketing objective can YouTube
and Google video solutions fulfill? - Answers -They can spur meaningful actions you can
measure.
Which are the three required parts of a text ad? - Answers -Headline, description, and
URL
,Which of the following factors wouldn't change an account's optimization score? -
Answers -Renaming campaigns
How does Google Ads generate responsive search ads? - Answers -Google Ads mixes
and matches headlines and description lines that have been provided
How many ads should be implemented per ad group? - Answers -Three to five
Arrange the items below in order of hierarchy, beginning with the top level. - Answers -
Account
Campaign
Ad group
Ad
What is the key value proposition of Google Search campaigns? - Answers -Show your
ads when a customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answers -Description line
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answers -Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Match the marketing goal to the correct ad extension. - Answers -1. You're focused on
driving phone calls to your business
2. You operate many retail stores and want potential customers to see the distance from
their location to your stores
3. You're interested in directing people to specific pages on your website
4. You want to describe the features of a specific product your business offers before
customers click on the ad
Sitelink extension (3)
Structured snippets (4)
Call extension (1)
Location extension (2)
Which ad extensions can serve automatically? - Answers -Sitelink, callout, and
structured snippets
Why do search ad extensions matter? - Answers -They increase engagement and
influence ad quality
, True Or False? Affinity Audiences Allows Advertisers To Reach People Who're Actively
Researching And Intending To Buy The Products Or Services They Offer. - Answers -
False
If an advertiser doesn't want to add remarketing tags to a webs/ite, why would Customer
Match be a good fit for them? - Answers -Customer Match relies on your own data
instead of a remarketing tag
Which of the following can be customized with audience signals to make Search
campaigns more efficient? - Answers -Keywords
Which attributes describe a good landing page experience? - Answers -Easy to
navigate
Relevant and original content
Transparency about your business
Tim is looking to buy a new skateboard. He goes to Google Search to research and
purchase the best skateboard he can find. Organize the following steps in the logical
order to describe how Tim's interaction with Google Search Ads would occur from start
to finish. - Answers -Tim searches for "best skateboards".
Tim scans the search results.
Tim launches a Google Search ad.
Tim browses different skateboards on the website he navigated to.
Tim makes a purchase from the website he navigated to.
To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) -
Answers -has a relevant headline
includes a current promotion
Layla is learning about the benefits of using search ad extensions and has come to
know that they can help to increase user engagement. What are two other benefits that
search ad extensions can contribute to performance? (Choose two.) - Answers -More
qualified leads
Better ad quality
Charlie is working to improve the quality score of a Google Search ad by improving his
expected click-through rate (eCTR). Which of the following actions might improve
Charlie's eCTR? - Answers -Including keywords in his ad text
Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers. Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
Answers -Broad
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81989 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
