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Google Ads Exam Prep Questions and Answers
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Google Ads Exam Prep Questions and Answers
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Google Ads Exam Prep Questions andAnswers
The client's now asking you to help him understand the difference between the Google
Search and Display Networks. Specifically, he wants to know if he can use any ad
format on either network. How would you answer him? - Answers -Say, "Some formats
like Shopping ads can only show on the Search Network, some like Rich media ads can
only show on the Display Network, and some can show on both."
Text Ads - Answers -The most common kind of Search ad includes a descriptive
headline, website URL, and descriptive text like a call to action.
Where they can show:
Search Network
Search Partners
Ads with extensions - Answers -Ad extensions provide additional information to your
text ad, such as your business's address or phone number.
Where they can show:
Search Network
Display Network (depending on the extension)
Responsive ads - Answers -The Display Network offers ads that adjust to match the
pages and apps that show them. Viewers are more likely to see these ads because they
blend in with the content the viewers came for. Responsive ads can go a long way to
help build awareness, influence consideration, and drive action.
Where they can show:
Display Network
Shopping ads - Answers -In addition to an image, Shopping ads contain product and
pricing information, so users get a strong sense of the product you're selling before they
click your ad. They're ideal if you're managing a large inventory of products.
Where they can show:
Google Shopping (in select countries)
, Google Search
Google Search Partner websites, including YouTube and Image Search in some
countries (if your campaign is set to include search partners)
Image ads - Answers -Image ads capture people's attention as they browse websites in
the Google Display Network.
Where they can show:
Search Network*
Display Network
*Image ads show on search partner networks, but not the Google Search Network.
OK GOT IT!
Video ads - Answers -Video ads are just what they sound like — a standalone video ad
or a video ad that runs inside another streaming video.
Where they can show:
Search Network*
Display Network
*Video ads show on search partner networks, but not the Google Search Network.
App promotion ads - Answers -App promotion ads send your customers to an app store
to download your app, or include a deep link directly into your app.
Where they can show:
Search Network
Display Network
Call-only ads - Answers -Call-only ads allow your customers to call your business
directly by clicking on your ad. They're useful for driving phone calls to your business
from devices that can make calls.
Where they can show:
Search Network
Rich media ads - Answers -Rich media ads are engaging ad formats that often include
animation or other types of motion.
Where they can show:
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