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Google Ads Exam with correct Answers
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Google Ads Exam with correct Answers
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Google Ads Exam with correct AnswersSiona needs to make sure her ads are getting a minimum number of impressions on the
top of the page. What type of automated bidding strategy is Siona using?
-Maximize clicks
-Target impression share
-Target return on ad spend (tROAS)
-Target cost-per-acquisition (tCPA) - Answers -Maximize clicks
Target impression share (CORRECT)
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Marta has a tight marketing budget and needs to use a strategy that can drive
customers to her website for a set cost. Which bidding strategy has the potential to
meet Marta's needs?
-Target return on ad spend (Target ROAS)
-Target cost-per-acquisition (tCPA)
-Target impression share
-Maximize clicks - Answers -Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks (CORRECT)
A self-publishing business has determined that their highest-value potential customers
reach out using a form on their website. They want more prospective customers to
submit this form. What's the right campaign objective for this business's goals?
-Product and brand consideration
-Leads
-Brand awareness and reach
-Website traffic - Answers -Product and brand consideration
Leads (CORRECT)
Brand awareness and reach
Website traffic
Which of these three signals does broad match use to match Search ads with queries?
-Language
-Smart Bidding
-Interests
-Geographic
-Device - Answers -Language (CORRECT)
Smart Bidding (CORRECT)
Interests
,Geographic (CORRECT)
Device
Where can you go to view your bid status, performance trend over time, and conversion
delay reporting?
-Performance strategy planner
-Auction analysis
-Bidding keyword report
-Bid strategy report - Answers -Performance strategy planner
Auction analysis
Bidding keyword report
Bid strategy report (CORRECT)
You're a marketing executive who has been charged with planning an online advertising
budget each month and you decided to use Google Ads' Performance Planner to assist
your efforts. What are two advantages Performance Planner offers you?
-Performance Planner relies on machine learning for forecasting purposes.
-Performance Planner can help you locate funds from other operational budgets so they
can be allotted to marketing.
-Performance Planner forecasting is driven by billions of Google searches conducted
every week.
-Performance Planner can integrate with additional budgeting software like QuickBooks.
- Answers -Performance Planner relies on machine learning for forecasting purposes.
(CORRECT)
Performance Planner can help you locate funds from other operational budgets so they
can be allotted to marketing.
Performance Planner forecasting is driven by billions of Google searches conducted
every week. (CORRECT)
Performance Planner can integrate with additional budgeting software like QuickBooks.
Which three factors impact a Search ad's auction-time ad quality?
Bidding strategy
-Ad relevance
-Ad Rank
-Expected clickthrough rate
-Ad landing page experience - Answers -Bidding strategy
Ad relevance (CORRECT)
Ad Rank
Expected clickthrough rate (CORRECT)
Ad landing page experience (CORRECT)
What are two ways optimization score can help marketers succeed?
-Uses Google AI to plan campaigns without the need for input.
-Speeds up implementation for enhancements to campaigns.
-Documents campaign budget for marketing teams.
, -Determines which campaigns to prioritize for improvements. - Answers -Uses Google
AI to plan campaigns without the need for input.
Speeds up implementation for enhancements to campaigns. (CORRECT)
Documents campaign budget for marketing teams.
Determines which campaigns to prioritize for improvements (CORRECT).
What is value-based bidding?
-It's a Smart Bidding strategy that relies on machine learning to deliver the highest
impressions possible, by bidding for conversions that drive business objectives.
-It's a Smart Bidding strategy that relies on machine learning to deliver the highest
conversion value possible by bidding for conversions that drive business objectives.
-It's a Smart Bidding strategy that relies on machine learning to deliver the highest click-
through rate possible, by bidding for conversions that drive business objectives.
-It's a Smart Bidding strategy that relies on machine learning to deliver the highest
target impression share possible, by bidding for conversions that drive business
objectives. - Answers -It's a Smart Bidding strategy that relies on machine learning to
deliver the highest impressions possible, by bidding for conversions that drive business
objectives.
It's a Smart Bidding strategy that relies on machine learning to deliver the highest
conversion value possible by bidding for conversions that drive business objectives.
(CORRECT)
It's a Smart Bidding strategy that relies on machine learning to deliver the highest click-
through rate possible, by bidding for conversions that drive business objectives.
It's a Smart Bidding strategy that relies on machine learning to deliver the highest target
impression share possible, by bidding for conversions that drive business objectives.
What determines whether a Search ad shows in the results for a query, and in what
position?
-Ad Rank, which is based on a variety of factors to show useful ads.
-Ad quality, which is based on ad and website relevance.
-Bids, which is how much marketers will pay for a click.
-Asset impact, which includes sitelinks and image assets. - Answers -Ad Rank, which is
based on a variety of factors to show useful ads. (CORRECT)
Ad quality, which is based on ad and website relevance.
Bids, which is how much marketers will pay for a click.
Asset impact, which includes sitelinks and image assets.
When implementing value-based bidding, which of these three solutions will permit you
to create strong conversion measurement foundations when implementing value-based
bidding?
-Consent mode
-Enhanced conversions
-Global site-wide tagging
-Broad match
-Smart Bidding - Answers -Consent mode (CORRECT)
Enhanced conversions (CORRECT)
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