Exam (elaborations)
Google Ads Final Exam Questions and Answers
- Course
- Institution
Google Ads Final Exam Questions and Answers
[Show more]
Content preview
Google Ads Final Exam Questions andAnswers
Micro-Moments - Answers -Consumers search for information instinctively during
"micro-moments" throughout their day
I-Want-to-Know
I-Want-to-Go
I-Want-to-Do
I-Want-to-Buy
Google translates user intent into business results - Answers -Drive sales
Get leads
Increase website visits
Influence consideration
Build awareness
Promote your app
Local advertising - Answers -Most consumers search for things they want to find locally.
4 in 5 consumers want ads relevant to their location
HALF of consumers who perform a search on their smartphone visit a store within a
day.
Mobile advertising - Answers -73% of mobile searches trigger additional action and
conversions
Mobile ads present more opportunities for clicks:
Click to CALL
Click to MAP
Click to DOWNLOAD (for apps)
Search can drive branding - Answers -Search ads:
Increased top-of-mind awareness by 6.6 percentage points
Increased unaided brand awareness by 9.2 percentage points
Ability to target ads - Answers -By Keywords
By Location
By Age
By Language
By Day / Time
By Frequency
By Device
, AdWords minimizes wasted advertising dollars by directly connecting you with your
target audience.
Control your costs - Answers -You only pay for CLICKS.
You set your daily budget.
Turn on/off immediately.
Google Ads Editor - Answers -a free downloadable app to manage campaigns
Campaign Types - Answers -Search
Display
Shopping
Video
App
Google Search Network - Answers -Google
Google Maps
Google Shopping
Google Pay
Ad Formats - Answers -Text Ad
Image Ad
Rich Media Ad
Video Ad
Shopping Ad
Shopping Campaigns and Ads - Answers -More traffic with higher clickthrough rates
(CTR)
Better qualified leads
-Shopping ads have visuals and prices
Retail-centric campaign management
-Shopping ads target product attributes not keywords
Broader Presence
-Shopping and text ads can appear in same search
Merchant Center - Answers -an app to manage your Google Shopping products
Elements in a shopping ad - Answers -Product Image
Title
Price
Business Name
Enhancements
"Special Offers"
Product Rating
Google Trusted Store badge
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now