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google ads test with correct answers
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google ads test with correct answers
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google ads test with correct answersHow can google ads help you advance your business goals?
-by driving online, in-app, in-person, and over-the-phone sales
-by building awareness of your brand
-by influencing consideration of your products and services
-all of the above - Answers --all of the above
increase brand awareness when users are browsing content they're interested in
online? - Answers -DISPLAY
promote your products, share details about your inventory, and boost traffic to your
online or physical store - Answers -SHOPPING
Drive action on your site when users are searching for similar products or services. -
Answers -SEARCH
reach your target audience at scale and bring your business story to life - Answers -
VIDEO
These ads show up next to google search results and on other google partner sites, like
youtube, when people search for products or services you offer - Answers -SEARCH
These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network. - Answers -VIDEO
These ads promote your products by giving users detailed information about what
you're selling. They appear on Google Shopping and next to search results. - Answers -
SHOPPING
These ads drive engagement, app installs, and in-app purchases. They appear across
the Google Search and Display Networks, as well as on Google Play and YouTube. -
Answers -APP
which marketing goal matches the campaign goal of "get more customers to learn about
your new products" - Answers -web traffic
which marketing goal matches the campaign goal of "gather contact details through a
signup page" - Answers -leads
,which marketing goal matches the campaign goal of "encourage customers to complete
a purchase" - Answers -sales
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale,
what's the best way for her to do this? - Answers -she can create a new ad group for the
end-of-year sale
A new suitcase company wants to attract customers to their website. In their situation,
what are the benefits of using broad match?
-they can reach potential customers that haven't yet heard of their brand
-they can make sure to only reach customers looking to purchase carry-ons
-they won't have to create an exhaustive keyword list of every type of suitcase they sell
-they will only reach people searching for their brand - Answers --they can reach
potential customers that haven't yet heard of their brand
-they won't have to create an exhaustive keyword list of every type of suitcase they sell
If your exact match keyword is [running shoes], which searches may prompt your ad to
show?
-best running shoes
-shoes best for running
-running sneakers
- running shoe
-shoes for running - Answers --running sneakers
-running shoe
-shoes for running
the broader match types (broad and broad match modifier) help you discover terms that
you might not be aware of already - Answers -TRUE
exact match is good for those search terms you know your customers will be using
when they're searching for a product or service that you want to provide specific
messaging too - Answers -TRUE
What's the process of creating a dynamic search ad - Answers -1. person types in a
search term
2. google matches that search to the landing page most relevant on your site
3. google's algorithm creates an ad based on your template and a tailor-made headline
What is the key value proposition of Google Search campaigns?
-show your ads when a customer is searching for your product or service
-influence organic results
-appear as a text ad, a video ad, or a banner ad on one of google's partner sites
, -reach people on google.com that might be interested in your brand, regardless of what
they're searching for - Answers -show your ads when a customer is searching for your
product or service
what is the hierarchy of the words
campaign, account, ad, adgroup - Answers -account
campaign
ad group
ad
which two people might see an ad with the keyword +black +shirts (Set as broad match
modifier)?
someone searching for the term "i want to buy a black shirt"
someone searching for the term "shirt brown"
someone searching for the term "black button shirt"
someone searching for the term "shirt" - Answers --someone searching for the term "i
want to buy a black shirt"
-someone searching for the term "black button shirt"
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answers -description line
which of the following factors is NOT considered by ad rank in its calculation?
-rewriting ads with low CTRS
-increasing the conversion rate of your landing pages
-testing new ad formats and extensions
-context of query - Answers -increasing the conversion rate of your landing pages
the likelihood that the ad will be clicked - Answers -expected clickthrough rate
How relevant, transparent, and easy-to-navigate the page is for users - Answers -
landing page experience
How closely the ad matches the intent behind a user's search - Answers -ad relevance
what are the three main factors that determine ad quality? - Answers -expected
clickthrough rate, landing page experience, and ad relevance
which attributes describe a good landing page experience?
relevant and original content
high amount of user traffic
transparency about your business
easy to navigate - Answers -relevant and original content
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