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Mizzou Mar-keting 3000 Exam 2 With Complete Solutions Latest Update
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Mizzou Mar-keting 3000 Exam 2 With CompleteSolutions Latest Update
Which of the following is the most frequently used marketing stimulus used to trigger
"problem/need recognition" with consumers? - ANSWER Promotion (advertising)
What are sales and profits doing during the product life cycle stage where role models
(who influence others) are targeted? - ANSWER Growing
The perishability of services requires that which of the following is needed? - ANSWER A
recovery strategy and flexible pricing
Generally, the most important determinant of social class is which of the following? -
ANSWER Occupation
New product development is important for which of the following reasons? - ANSWER
All of the above
Which of the following is something marketers can do to reduce a consumers
information search cost? - ANSWER Provide point of purchase information
Which of the following is difficult for marketers to uncover? - ANSWER Motives
Which of the following is an example of a service that has some success in marrying
customer and employee interests? - ANSWER Southwest Airlines
Which of the following is a demand condition that when at a high level, makes a national
market more attractive? - ANSWER Demanding customers
, One may think of all ____________ as having tangible and intangible components. -
ANSWER Offerings
Ideally, companies that seek international growth evolve over time into which of the
following orientations? - ANSWER Geocentric
Which of the following characteristics of services results in situations where on
customer can affect the experience of another customer? - ANSWER Simultaneous
production and consumption
When a company introduces additional items in a given product category under the
same brand name is called? - ANSWER Line extension
According to the text, one key to successful international marketing is which of the
following? - ANSWER Understanding the differences between national cultures
Which of the following is the most important thing a product can have for it to survive? -
ANSWER A distinctive benefit
Which of the market entry strategies has the disadvantage that it may help to create a
strong competitor? - ANSWER Licensing
According to the desirable qualities for a brand name mentioned in the text, which of the
following is not a good brand name? - ANSWER I can't believe it's not butter (vegetable
oil spread)
According to what we know about learning, which of the following is a way for
marketers to increase demand for their offerings? - ANSWER All of the above
Which of the following is a measure of a brand's equity? - ANSWER The extent to which
customers are willing to pay more for the brand
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