MKTG 2500 Chapter 1 EXAM QUESTIONS AND ANSWERS
marketing
the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
needs
states of felt deprivation
wants
the form human needs take as they are shaped by ...
mktg 2500 chapter 1 exam questions and answers mar
Written for
MKTG 2500
All documents for this subject (59)
Seller
Follow
NurseAdvocate
Reviews received
Content preview
MKTG 2500 Chapter 1 EXAM QUESTIONS AND ANSWERS
marketing
the process by which companies create value for customers and build strong customer
relationships in order to capture value from customers in return
needs
states of felt deprivation
wants
the form human needs take as they are shaped by culture and individual personality
demands
human wants that are backed up by buying power
market offerings
some combination of products services, information or experiences offered to a market
to satisfy a need or want
market myopia
the mistake of paying more attention to the specific products a company offers than to
the benefits and experiences produced by the products
exchange
the act of obtaining a desired object from someone by offering something in return
market
the set of all actual and potential buyers of a product or service
marketing management
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller NurseAdvocate. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.49. You're not tied to anything after your purchase.
