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MKT 205 Exam Questions and Answers 100% Pass
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MKT 205 Exam Questions and Answers 100% Pass Consumerism - ANSWER-The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called __________. The failure of large retailers to put storesis disadvantaged areas - ANSWER-What is...

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  • November 11, 2024
  • 13
  • 2024/2025
  • Exam (elaborations)
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MKT 205 Exam Questions and Answers

100% Pass


Consumerism - ANSWER✔✔-The organized movement of citizens and government agencies to improve

the rights and power of buyers in relation to sellers is called __________.


The failure of large retailers to put storesis disadvantaged areas - ANSWER✔✔-What is redlining?


the future needs of business and the future needs of consumers - ANSWER✔✔-The sustainable

marketing concept focuses on __________.


develop corporate marketing ethics policies - ANSWER✔✔-Because not all managers have fine moral

sensitivity, companies should __________.


social - ANSWER✔✔-Sense-of-mission marketing means that the company should define its mission in

broad __________ terms rather than narrow product terms.


Sustainable marketing - ANSWER✔✔-Socially and environmentally responsible actions that meet both

the immediate and future needs of customers and the company is the central principle of __________.


To persuade people to buy goods they had no thought of buying - ANSWER✔✔-What is the purpose of

high-pressure selling?


Planned obsolescence - ANSWER✔✔-Marketing critics accuse some producers of using materials and

components that will break, wear, rust, or rot sooner than they should. This practice is known as

__________.



Copyright ©Stuvia International BV 2010-2024 Page 1/13

, Copyright © OLIVIAWEST 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED


The internet of things - ANSWER✔✔-In today's global environment, everything and everyone are

digitally connected to everything and everyone else. The term used to describe this is __________.


Understand the marketplace and customer needs and wants - ANSWER✔✔-To create and capture

customer value, companies must engage the first step of the marketing process, which is __________.


Create value - ANSWER✔✔-The key element of successful marketing today is to __________.


Product, price, place, promotion - ANSWER✔✔-What are the 4 Ps of marketing?


Segmenting and targeting - ANSWER✔✔-The first step to a successful value-driven marketing strategy is

to determine whom to serve with a market offering. To make this decision, marketers engage in which

two activities?


To differentiate and position a market offering in the marketplace - ANSWER✔✔-What is the purpose of

a value proposition?


Capturing value - ANSWER✔✔-What is the final step in the marketing process?


Satisfying customer needs - ANSWER✔✔-Marketing was once understood in the sense of making a sale.

Today, marketing is understood in the new sense of __________.


Customer perceived value - ANSWER✔✔-__________ is the customer's evaluation of the difference

between all the benefits and all the costs of a market offering relative to those of competing offers.


They share a particular need and want - ANSWER✔✔-The actual and potential buyers in a market share

which of the following characteristics?


Customer equity - ANSWER✔✔-The total combined lifetime value of a company's current and potential

customers is called __________.


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