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UCSB Comm 106 Final Review Questions and Answers
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UCSB Comm 106 Final Review Questions and Answers
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UCSB Comm 106 Final Review Questionsand Answers
Finke's Model of Creativity Correct Ans-Classifies ideas into four general, conceptual
domains
1. Creative realism (most desired)
2. Conservative realism
3. Conservative idealism
4. Creative idealism
Chindogu Correct Ans-Technology that has been created but is never used or is not ideal
How to Maximize the Chance of Generating Novel and Useful Ideas? Correct Ans--Actively
encourage team members to generate ideas in all of the quadrants
-Makes it possible for a great idea to emerge from a silly, seemingly unrealistic one
-Suggesting silly and ridiculous ideas (creative idealism) helps pave the way towards truly
innovative ideas
-The Selfie stick was originally a chindogu, but became commercially successful
-The nation's first subways system in Boston was originally opposed by the public
,Group Creativity Correct Ans--Teams should select people who are passionate and skilled in
what they do and then bring those people together with others who are different in terms of
ways of thinking
-Creative combinations of people and supporting creative process can be more effective than
trying to select creative people
group brainstorming Correct Ans-When people in a problem-solving group are encouraged
to express whatever ideas come to mind, without censorship.
Osborn's Rules of Brainstorming Correct Ans-Expressiveness: Say anything (no matter how
strange, weird, or wild)
Non-evaluation: Do not criticize ideas (Ideas should not be evaluated in any way during the
generation phase; all ideas should be considered valuable)
Quantity: As many ideas as possible: the more, the better! (Quantity of ideas increases the
probability of finding excellent solutions)
Building: "Piggyback" on the ideas of others (Modify and extend the ideas suggested by other
members whenever possible)
, Problems with Osborn's Rules Correct Ans--Osborn claimed that groups following these rules
can generate twice as many ideas as a similar number of people working independently (called
"nominal groups"
-But with no scientific evidence
-Research evidence testing Osborn's assertion found that the opposite is true
Diehl and Stroebe (1987) Correct Ans--Group brainstorming is less efficient than solitary
brainstorming in both laboratory and organizational settings
-Nominal groups (a group of people who work alone and do not interact) outperform real
groups in idea generation but not in Idea selection
Threats to Creativity in Group Brainstorming Correct Ans-1. Social Loafing
2. Evaluation Apprehension
3. Production Blocking
4. Performance Matching
performance matching Correct Ans-group members work only as hard as they see others
work
How to enhance team creativity Correct Ans-1. Cognitive-Goal Instructions
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