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UCSB Comm 133 final Exam with Complete Solutions
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UCSB Comm 133 final Exam with Complete Solutions
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UCSB Comm 133 final Exam with CompleteSolutions
Use of the Internet Correct Ans--87% of US teenagers (12-17) use the internet with positive
trend!
-All US teenagers are online
-25% of children ages 3-5 have been online (almost 33% by Kindergarden; dependent on socio-
economic status and parent's education)
-Recent studies suggest that internet substitutes other traditional media such as television
What is special about the Internet compared to other media outlets? Correct Ans--
Interactivity (input followed by a input- and target-specific response)
- Strong influence on children and adolescents (sometimes even stronger than parents)
- Higher degree of use without parent's control/knowledge
- Easy access to X-rated material (sexual content; violence; criminal content)
- Excellent teaching tool (and persuasion tool; 20% of youth use internet for political decisions)
Positive Impacts of the Internet (selection) Correct Ans-1.High degree of educational value
-Easily accessible information of all kind (not for all children though)
-Frequent feedback through interactivity
2. Narrow audience
- The internet is a fairly inexpensive medium
- Home pages can be targeted towards specific needs and interests of children
, 3. Creativity
- Children as consumer AND producer of creative content
4. Enhancing communication
- Internet has the potential to facilitate communication between (distant) friends and family, as
well as creating new friendships
Negative Impacts of the Internet (selection) Correct Ans-1. Easy access to x-rated sexual
content, violent content, and sites promoting hate, satanism, crimes, terrorism without risk
(internet is assumed to be an anonymous medium)
- provision of concerning sexual venues (hardcore material) without limitations for underage
users have dramatically increased
2. "Crimes Against Children Research Center"
- Trend study (1500 children 10-17 in 2000 and 2005)
- Increase 25% to 34% of children who indicated exposure to unwanted sexual materials
- Decrease in sexual solicitations (from 19% to 13%)
- Increase in online harassment and bullying (e.g. "Lori Drew Case"; posting pictures, spreading
rumors); recently decrease in numbers
- Dramatic increase in sexual explicit spam emails
3. Decline of exposure to real-world violence
4. No real regulation of the medium (which is politically but also technologically difficult)
5. Poor supervision/restriction through parents (due to the lack of technological
knowledge/skills and internet literacy)
6. Optimized targeting for advertisers
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