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Ucsb comm 101 midterm Exam with Complete Solutions
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Ucsb comm 101 midterm Exam with Complete Solutions
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Ucsb comm 101 midterm Exam withComplete Solutions
The information problem Correct Ans-protecting oursleves from too much info, use to be
gaining access to info now problem is protection and time
Automaticity Correct Ans-state where our minds operate without any conscious effort from
us, we let our minds filter out almost all message options
automatic processing Correct Ans-sequence of behaviors or thoughts that we learn from
experience and then apply again and again with little effort (driving to school)
advantages of automatic processing Correct Ans-helps us get through a great many decisions
with almost no effort
disadvantages to automatic processing Correct Ans-(we could accidentally filter out
something important) we are overwhelmed and begin to think that all messages have little
value, so we expose ourselves to more and more messages and pay less and less attention to
them , also think multitasking the more things your doing the less attention your really giving
each thing
The 3 building blocks of media literacy Correct Ans-personal locus
knowledge structures
, skills
personal locus Correct Ans-composed of your goals and drives, the goals determine what
gets filtered in and what is ignored. if your locus is low (unaware of your goals and drive energy
is low0 you allow media to have a high level of control over your exposures and info processing
personal locus operates in 2 modes Correct Ans-conscious and unconscious
conscious: you are aware of your options and make conscious decisions
unconscious: the decisions are made outside of your awareness and control
knowledge structures Correct Ans-sets of organized information in a persons memory think
metal schemas
Information vs knowledge Correct Ans-info: piecemeal you must interpret it
knowledge: resides in a personas mind aka reflects that which has already been interpreted
you seek to turn info into knowledge structures
message Correct Ans-those instruments that deliver info to us; composed of 2 types of info
factual or social
factual info Correct Ans-fact; something raw unprocessed and context free
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