Exam (elaborations)
WGU D373 PA – APPLIES STRATEGIC MARKETING TOOLS AND METHODOLOGIES TEST QUESTIONS AND ANSWERS
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WGU D373 PA – APPLIES STRATEGIC MARKETING TOOLS AND METHODOLOGIES TEST QUESTIONS AND ANSWERS....
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What do you call it when a new company comes into an established industrywith groundbreaking ideas or products? - ANSWER Disruption
What is one major determinant of product success when a firm releases a
product that creates a new category of product? - ANSWER Consumer
Education
Which of the following according to the Ansoff Matrix is the most risky growth
strategy of the firm? - ANSWER Diversification
Which of the following Ansoff Matrix growth strategies is taking place when a
firm develops a new product for a new market? ANSWER Product
diversification
What does the development of a minimum viable product (MVP) refer to?
ANSWER Developing a product which can meet the minimum requirements of
the customers
Which of the following methods fulfills customers' fundamental needs with an
objective to make an helpful final version after taking users' feedback? -
ANSWER Minimum Viable Product
A car dealer calls a new customer to ask a few questions about their buying
experience. What type of research would this be? - ANSWER Personal
Interview
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