HOOTSUITE PLATFORM CERTIFICATION QUESTIONS
What are the two reasons why its important to share your hootsuite analytics data with
other members of your team - Answers- 1. To guide your team's social media tactics to
do more of what's working
2. To demonstrate the ROI of your social media efforts to more social leadership in your
company
One benefit to using the post performance area within hootsuite analytics is that you
can sort posts by - Answers- shares, engagement rate, reach, comments
Unlike a twitter geo-search, which is based on a specific geo code, Instagram's location
search uses - Answers- a list of approved, global locations
Which of the options below best describe the action being undertaken in the visual -
Answers- creating a stream to search a network for specific terms
When using the hootsuite dashboard to post images to your personal Instagram
account, there is a step that must be completed within the Instagram app itself- which is
it? - Answers- publishing the image to your Instagram account
Which of the following is not a metric type generate by the overview metrics module in
hootsuite analytics - Answers- share of voice
When using a RSS feed within hootsuite, you can limit that amount of content being
automatically pushed out to your followers by - Answers- setting the frequency the
hootsuite checks for new content to once a day, rather than once an hour
Sometimes exchanges within a comment thread can be very long and hard to keep
track of. If a particular thread is too important to miss, hootsuite lets you quickly create a
dedicated ___ for that conversation to stay on top of the action - Answers- comment
stream
Which of the following is not a benefit of using hootsuite analytics - Answers- highly
accurate estimates of the monetary value of each like, retweet, share, and new follower
What are the two best practices for discovering whether a message you've scheduled
with hootsuite has failed to send - Answers- enable email notifications for failed
messages under "preferences", review the " past scheduled" calendar view in publisher
for entries colored red
When using the hootsuite planner feature, the fastest way to compose a new message
is to - Answers- click on a time slot and choose new post/new pin
In the composer, there are 3 ways you can attach an image, which of the following is not
an option for attaching an image - Answers- insert an image from an instream tweet
, Unlike the overview module in hootsuite analytics, which offers one set of aggregated
analytics data, ___ allows you to run an unlimited number of customizable and
shareable real-time analytics reports, dialed precisely to the diverse reporting needs of
your organization - Answers- the reports feature
When using hootsuite to publish to Instagram there are some types of posts that require
using the "mobile notification workflow" which involves a few additional steps. Pick the
post type below that does not require using the "mobile notification workflow" -
Answers- image posted to a business account
Its important to ensure you've done the following steps when scheduling messages
using the hootsuite bulk compose feature - Answers- input the date in month, day, year
or day, month, year formant
Ensure you use a 24-hour clock format
Conversations on twitter move fast and it's easy to miss the opportunity to engage with
an important influencer or prospect. ___ are a great way to group together similar
people and topics in twitter so you can focus on activity within a group without
distractions - Answers- twitter lists
Within a hootsuite analytics report, you can add a tile, which is : - Answers- an
individual display of a specific metric
A vanity URL in hootsuite is best described as: - Answers- a customizable, branded
URL that also lets you track click-through statistics
When onboarding new team members in hootsuite analytics we recommend ____ to
reduce the risk that something is changed incorrectly or accidently - Answers- sharing
reports in read only form
After you've uploaded messages into hootsuite using the bulk compose feature, where
would you go to review and make edits to those messages - Answers- planner
Hootsuite publisher is an area of the dashboard that gives social media managers: -
Answers- the ability to schedule posts to multiple networks, and then review, revise,
rearrange, and export them
When using composer, what's the purpose of the social profile picker - Answers- to
select the social profiles to which you want to publish your message
Which description below best describes the action you would undertake in this dialog
box - Answers- adding an Instagram account to hootsuite
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