GEB 3213 Exam 1 Hayes FSU, GEB3213 Exam 1 Questions With Complete Solutions
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Course
GEB 3213
Institution
GEB 3213
GEB 3213 Exam 1 Hayes FSU, GEB3213
Exam 1 Questions With Complete Solutions
Individualism giving priority to one's own goals over group goals and defining one's
identity in terms of personal attributes rather than group identifications
Collectivism giving priority to the goals of one's group ...
GEB 3213 Exam 1 Hayes FSU, GEB3213
Exam 1 Questions With Complete Solutions
Individualism giving priority to one's own goals over group goals and defining one's
identity in terms of personal attributes rather than group identifications
Collectivism giving priority to the goals of one's group (often one's extended family or
work group) and defining one's identity accordingly
empathy the ability to understand and share the feelings of another
sympathy feel bad for someone (detached position)
Direct message present the main point of a message, well, directly.
Main purpose is to give receiver unvarnished information
Indirect Message Its main purpose is to deliver difficult or negative news in such a way as
to soften the blow.
, GEB 3213 Exam 1 Hayes FSU, GEB3213
Exam 1 Questions With Complete Solutions
Persuasive message Designed to make a reader want to take action immediately; must
contain
interesting and persuasive information
AIDA Format A - Grab the reader's ATTENTION
I - Introduce and arouse INTEREST in the product
D - Create DESIRE for the product through solid evidence
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