GEB 3213 Hayes Final Questions With Complete Solutions
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Course
GEB 3213
Institution
GEB 3213
GEB 3213 Hayes Final Questions With
Complete Solutions
Active Relationship Building Building relationships with people in other departments
through emails, conversations, lunches and daily interactions.
Compelling Characters Characters that are dynamic and undergo some sort of change and
ov...
GEB 3213 Hayes Final Questions With
Complete Solutions
Active Relationship Building Building relationships with people in other departments
through emails, conversations, lunches and daily interactions.
Compelling Characters Characters that are dynamic and undergo some sort of change and
overcome adversity
A Problem to be Solved Show adversity and how the main character overcomes it by
giving specific answers
Archetypes emotionally charged images and thought forms that have universal meaning
The Hero An archetype directed at consumers who like to think of themselves as being
winners
The Everyman/Regular Guy or Girl An archetype directed at consumers who like to think
of themselves as belonging to a group; popular one that many people adhere to
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