D311 Exam Questions with 100% Correct Answers
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The global strategy drives worldwide performance by making and selling common products that
vary little to none from country to country. Managers face high pressures for global integration
and low need for local responsiveness. Scale is very important.
Which of the following portrays the global and local pressures that influence a multinational
enterprise's strategy?
A) The Integration-Responsiveness Grid
B) Trade liberalization
C) Consumer-divergence
D) Supply-push conditions - ✔✔A) The Integration-Responsiveness Grid
Corporate level strategy ______.
Select the answer that doesn't apply.
A) articulates how managers plan to reconcile global integration and local responsiveness
B) stipulates how managers will integrate the MNE's various parts into a strategic whole
C) specifies the decision-making role between headquarters and subsidiaries
,D) is entirely determined by the use of the IR grid - ✔✔D) is entirely determined by the use
of the IR grid
Zara spends more on advertising than most fashion retailers. (True or False?) - ✔✔False
Zara tries to have store locations close to high-end stores like Gucci and Prada. (True or False?) -
✔✔True
Zara is faster in designing, making, moving, and selling fashion than other apparel companies.
(True or False?) - ✔✔True
Which of the following describes the approach of countries that run favorable balances of trade
to achieve a social or political objective?
A) Diamond of national competitive advantage
B) Unrestricted trade
C) Neomercantilism
D) Absolute advantage
E) Mercantilism - ✔✔C) Neomercantilism
Mercantilism focuses on having a 'favorable' balance of trade by having a country export more
than it imports. Neomercantilism uses social or political objectives to justify the same types of
policy.
, A country is likely to have a(n) _________ in the production of particular products because of
climatic conditions or access to particular resources.
A) acquired advantage
B) natural advantage
C) efficient advantage
D) specialized advantage - ✔✔B) natural advantage
Which of the following product types would most likely be produced in developing countries?
A) Products for which companies can use a differentiation strategy as opposed to a cost
leadership strategy
B) Luxury products where cost is of little concern
C) Products that require rapid innovation
D) Products that are in the maturity phase of their life cycle
E) Products that require specialized technical skills - ✔✔D) Products that are in the maturity
phase of their life cycle
Which of the following is not an important feature for competitive superiority under the
diamond of competitive advantage theory?
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