POLI 2051- Exam 3 Review Questions
and Answers
(Mass) News Media - Answers -technology that allows individuals to communicate
efficiently with a large group and over distances
According to the survey, all students collective got the majority of their information from
the - Answers -internet
According to the survey, __ was the second most popular media news source -
Answers -television
According to the survey, __ was the least popular media source to collect news -
Answers -newspapers
According to the survey, __ preferred internet over any other media source - Answers -
democratic, republicans, and independents
In political science, we are primarily concerned with information media because -
Answers -it informs us as citizens
How do candidates & politicians use the media? - Answers -Image building through
media
Controlled media - Answers -candidates control the content of the message
types of advertisements - Answers --positive (acclaim)
-negative (attacks)
-defenses
Positive (acclaim) ads - Answers --self-praise; "I will improve education," "I will work for
a prescription drug benefit."
-Not trashing an opponent but praising yourself
Negative (attack) ads - Answers --criticism of opponent
-"My opponent opposes tax cuts for Americans
Defense ads - Answers -responses to attacks
Negative ads - Answers -focus on the opponent
,reason to vote against
History of Ads: - Answers --1st presidential ads were aired in 1952; Eisenhower
-Early days: sold candidates like products; jingles & cartoons
-Daisy Girl Ad started attack advertising
-After years of attack ads, Congress tried to limit them with Bipartisan Campaign
Reform Act of 2002
-Didn't really work-other groups stepped up the efforts
What do you do if you're attacked - Answers -Counterattack on the same issue- red
phone ad from 2008
Why do candidates attack, especially since we are generally against negativity? -
Answers --Out of fear; more attacks in a close race
-Because they work; they tend to be remembered better
Uncontrolled media - Answers -candidates have less control over the content (Trump
relied heavily on this)
Debates - Answers --First debate in the presidential general election was in 1960 with
Nixon vs Kennedy. The next ones weren't held until 1976, and we had at least one
every presidential election
Debates - Answers -tend to be more positive than negative, but that trend has not been
as evident in the most recent presidential election
Horse-race coverage - Answers -not as much about substance
Tells who is winning and who is losing
Pack journalism - Answers -normally you get the same kind of info
style over substance - Answers -how you present yourself
anything is newsworthy mentality - Answers -anything is subject to news-cover, there
were things that the press shouldn't cover but now they do
Characteristics of media coverage of politics - Answers --Horse-race coverage
-Issueless
-Pack journalism
-Style over substance
, -Anything is newsworthy mentality
-Interpretative
-Negative
Fake news - Answers -referred to as the world of alternative facts
Fake news ("world of alternative facts") refers to - Answers -false information or
propaganda published under the guise of being authentic news.
Fake news websites and channels push their fake news content in an attempt to -
Answers -mislead consumers of the content and spread misinformation via social
networks and word-of-mouth
Politifact refers to fake news by saying - Answers -"Fake news is made-up stuff,
masterfully manipulated to look like credible journalistic reports that are easily spread
online to large audiences willing to believe the fictions and spread the word."
news satire - Answers -programs like The Daily Show use humor to contextualize and
mock real-world events.
News parody - Answers -like The Onion, which differs from satire in that platforms
create made-up stories for comedic purposes.
Propaganda created by the state to influence public perceptions.
Manipulations of real photos or videos to create a false narrative - we watched an
example by Jordan Peele.
Also includes content generated by advertising or public relations teams that appear as
though it has been generated by news outlets.
News fabrication - Answers -news pieces with no factual grounding that attempted to
pass as legitimate news items. (The Pope endorsing Donald Trump was one example.)
What is the purpose of fake news? - Answers --Make money
-Cause political mischief
fake news has - Answers -always been around
In regards to fake news, the difference today is - Answers -how we get our information
and how it can be shared
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