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MAMA EXAM QUESTIONS AND ANSWERS | VERIFIED 2024|2025
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MAMA EXAM QUESTIONS AND ANSWERS | VERIFIED 2024|2025
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MAMA EXAM QUESTIONS ANDANSWERS | VERIFIED 2024|2025
One reason why it is essential that objectives be established prior to making marcom
implementation decisions is that objectives provide _____ against which results can be
measured. CORRECT ANSWERS standards
The assessment of marcom effectiveness should include, but not be restricted to,
_____. CORRECT ANSWERS presales goals
Which of the following is NOT a marcom budgeting method? CORRECT ANSWERS
communication-based method
Objective setting and budgeting are _____ marcom decisions. CORRECT ANSWERS
fundamental
The first step of the objective-and-task method is _____. CORRECT ANSWERS
establishing specific marketing objectives that need to be accomplished
Advertisers obtain consumer loyalty by providing a brand that meets the needs of the
consumers and _____. CORRECT ANSWERS by continually advertising the brand's
merits
Which is generally regarded as the most sensible and defendable advertising budgeting
method? CORRECT ANSWERS objective-and-task method
Which marcom tool is best at encouraging trial purchases? CORRECT ANSWERS
sales promotion
The _____ effect is the delay of results of marcom on sales from one time period to
another. CORRECT ANSWERS lagged
Why is the ultimate objective to achieve brand loyal consumers? CORRECT ANSWERS
It is much cheaper to retain present customers than it is to continuously prospect for
new ones
When consumers have well-established brand preferences, as often happens during the
decline stage of a product's life cycle, what is the most appropriate combination of
advertising and price elasticity to apply? CORRECT ANSWERS maintain the status quo
Rick's job at a major consumer goods manufacturer is to oversee the process of setting
advertising objectives, devising budgets, message creation, and determining media
strategy. Rick is involved in _____. CORRECT ANSWERS formulating advertising
strategy
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