Google Digital Garage Certification Exam Questions And All Correct Answers.
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Course
Google Digital Garage Certification
Institution
Google Digital Garage Certification
What's the biggest challenge for most businesses when going online? - Answer Developing a plan
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? - Answer Where your customers go after leaving your website
Website hosting ser...
Google Digital Garage Certification
Exam Questions And All Correct
Answers.
What's the biggest challenge for most businesses when going online? - Answer Developing a plan
Web analytics can tell you many things about your online performance, but what can analytics tools not
tell you? - Answer Where your customers go after leaving your website
Website hosting servers have their own unique IP address, what does this address consist of? - Answer
Numbers
When defining a strategy for your business, how can competitor analysis help you establish a USP (or
Unique Selling Point)? - Answer It can identify how your offering is different in comparison to your
competitors
You notice that when people see images of your products online, you have an increase in conversions or
sales. Which customer touchpoint could you use to take advantage of this insight? - Answer Social
media
How can businesses benefit from using analytics on their website? - Answer It will show you where
your audience comes from
Websites are hosted on a server and each of these servers has its own unique IP address. What does the
'IP' stand for? - Answer Internet Protocol
When designing content as part of your content marketing strategy, what does the "Think" stage
represent in the "See, Think, Do, Care" framework? - Answer The consideration phase, when customers
start to research potential products to buy
Which are the first steps you should consider when constructing an online business strategy? - Answer
Create goals and identify a USP
, Where does the domain name of a website primarily sit? - Answer In the URL
When planning your website, what is one of the key things you should consider? - Answer What you
want your customers to do on the site
When considering whether to have a web presence for your business, which of the following is not a
major factor? - Answer How long you've been in business
When you're building a business website, what purpose does a server have? - Answer It hosts your
website
When looking to advertise a new business online, what is one of the major benefits of display ads? -
Answer They can come in many different formats
Imagine a customer has downloaded an app made by their local hardware store. How could that
business connect with their audience through the app? - Answer Send them offers when they enter a
certain geographical area
What is the term we use to describe how search engines categorize each piece of content? - Answer
Indexing
When using a search engine, what is the name of a word or phrase somebody types to find something
online? - Answer Search query
When looking to optimize the performance of a website to improve its search engine ranking, using 'long
tail keyword terms' in your SEO plan often allows you to... - Answer Find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice
will encourage people to link back to your site? - Answer Write some great content they will find useful
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