CHSP Certified Hospitality Sales
Professional (American Hotel & Lodging
Educational Institute)fully solved
marketing - correct answer ✔✔A system of interrelated activities formulated to plan, price, promote and
make available to consumers in a target market.
sales - correct answer ✔✔Direct efforts to sell a property by personal sales calls, telecommunication and
mailings.
marketing mix - correct answer ✔✔combination of the four P's of marketing; product, place, promotion
and price.
4 P's of marketing - correct answer ✔✔product, place, price and promotion (controlled variables)
Valley period - correct answer ✔✔off-season, when demand is lowest
peak period - correct answer ✔✔in-season, when demand is highest
, shoulder period - correct answer ✔✔time frame between a peak and a valley
uncontrollable variables - correct answer ✔✔external factors such as a recession, energy crisis, natural
disaster, weather conditions
Director of Marketing - correct answer ✔✔Difference between DOM and DOS is that the DOM deals
more with research and strategy and is concerned with identifying the needs and wants of consumers.
Director of Sales - correct answer ✔✔carries out marketing strategies and directs the sales staff in
finding solutions to consumers' problems.
Intangibility - correct answer ✔✔selling the "use" of guest rooms or banquet space
Perishability - correct answer ✔✔Lost business forever; used guest room, empty restaurant seat, unfilled
tee-time
Inconsistency - correct answer ✔✔service by an employee that varies greatly at different hotels
Inseparability - correct answer ✔✔production and consumption happen at the same time. Guest comes
to the hotel and services are consumed at the same time.
Environmental scanning - correct answer ✔✔The study of trends. Keeping abreast of trends and acting
on them before your competitor does.
Globalization - correct answer ✔✔establishing an international presence to serve travelers abroad
Consolidation - correct answer ✔✔the combination of two or more corporations to form one
corporation.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
