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CHSP Test Questions well answered already passed
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CHSP Test Questions well answered already passed
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CHSP Test Questions well answeredalready passed
Many lodging chains now offer a number of hospitality products in a variety of price ranges to aract
guests and build brand loyalty. Marrio Hotels and Resorts fall into which one of the following product
lines?
A. economy B. business C. luxury D. moderate - correct answer ✔✔D. moderate
2. In today's sophisticated marketplace, properties have shied from a strictly sales orientation to
marketing in order to understand and manage the relationship they have with the client or guest. Which
one of the following is a marketing function?
A. translating problems and opportunities into new products, markets, and strategies for long-term
growth
B. field work and desk work to sell to consumers
C. short-term considerations, such as today's products, markets, consumers, and strategies
D. volumes and quotas, current sales, bonuses, and commissions - correct answer ✔✔A.translating
problems and opportunities into new products, markets, and strategies for long-term growth
A sales and marketing audit is a careful evaluation of the factors relating to sales potential. The
competition analysis part of the audit is designed to:
A. assess the strengths and weaknesses of your lodging property.
B. discover profitable guest groups being served by competitors that are not being served at your
property.
C. research your property's current position in the marketplace.
D. reveal potential opportunities to promote your property. - correct answer ✔✔B. discover profitable
guest groups being served by competitors that are not being served at your property.
Two or more companies joining together to benefit from each other's strengths is termed __________
marketing.
A. niche B. relationship C. partnership D. consolidation - correct answer ✔✔C. partnership
A marketing plan should be developed for at least a __________ period.
, A. six-month B. three-year C. ten-year D. 20-year - correct answer ✔✔B. three-year
Which of the following steps in the cycle of marketing planning involves property, competition, and
marketplace analysis?
A. designing action plans
B. positioning the hotel
C. conducting a marketing audit
D. selecting target markets - correct answer ✔✔C. conducting a marketing audit
"Increase room nights from the senior-citizen market during June while maintaining an average room
rate of $59." What is wrong with this marketing objective?
A. It is not quantity-specific.
B. It is not time-specific.
C. It is not market share-specific.
D. There is nothing wrong with this marketing objective. - correct answer ✔✔A. It is not quantity specific
Which of the following types of business travelers is the category with the most travelers in it?
A. introverted-affluent travelers
B. extroverted-affluent travelers
C. cost-plus travelers
D. no-frills travelers - correct answer ✔✔D. no frils travelers
Which of the following is the main reason that most businesspeople use health and fitness centers in
hotels?
A. They want to meet new friends and network.
B. They want to reduce stress and maintain their health.
C. They want the status associated with using a health and fitness center.
D. They want to conduct business in a relaxed, informal atmosphere. - correct answer ✔✔B
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