MKTG 3600 Final UPDATED ACTUAL Questions and CORRECT Answers
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Course
MKTG 3600
Institution
MKTG 3600
MKTG 3600 Final UPDATED ACTUAL
Questions and CORRECT Answers
global marketing - CORRECT ANSWER- A marketing strategy that consciously
addresses customers, markets, and competition throughout the world.
global trade and world peace - CORRECT ANSWER- promoting economic stability and
conflict ...
MKTG 3600 Final UPDATED ACTUAL
Questions and CORRECT Answers
global marketing - CORRECT ANSWER✔✔- A marketing strategy that consciously
addresses customers, markets, and competition throughout the world.
global trade and world peace - CORRECT ANSWER✔✔- promoting economic stability and
conflict prevention.
adaptation - CORRECT ANSWER✔✔- A characteristic that improves an individual's ability
to survive and reproduce in a particular environment.
external environments - CORRECT ANSWER✔✔- all events outside a company that have
the potential to influence or affect it
self reference criterion - CORRECT ANSWER✔✔- unconscious reference to one's own
cultural values, experiences and knowledge as a basis for decisions
ethnocentrism - CORRECT ANSWER✔✔- Belief in the superiority of one's nation or ethnic
group.
xenophobia - CORRECT ANSWER✔✔- fear of foreigners
stages of international involvement - CORRECT ANSWER✔✔- Reactive involvement
1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
active involvement
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
3 rules of international marketing - CORRECT ANSWER✔✔- planet people profit
, balance of trade - CORRECT ANSWER✔✔- the difference in value between a country's
imports and exports.
tariff barriers - CORRECT ANSWER✔✔- tend to increase pressure, privileges, government
control, number of tariffs resulting from countries impacted by your country's tariffs.
concept of protectionism - CORRECT ANSWER✔✔- the use by nations of legal barriers,
exchange barriers, and psychological barriers to restrain entry of goods from other countries
WTO - CORRECT ANSWER✔✔- world trade organization
formed in 1994 that adjudicated trade disputes and all member countries have equal
representation
IMF - CORRECT ANSWER✔✔- international monetary fund
a global institution that was created to assist nations in becoming and remaining
economically viable
World Bank - CORRECT ANSWER✔✔- A specialized agency of the United Nations that
makes loans to countries for economic development, trade promotion, and debt consolidation.
Its formal name is the International Bank for Reconstruction and Development.
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