Exam (elaborations)
DMI SEARCH MARKETING QUIZ 3 QUESTIONS AND ANSWERS
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DMI SEARCH MARKETING QUIZ 3 QUESTIONS AND ANSWERS...
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DMI SEARCH MARKETING QUIZ 3QUESTIONS AND ANSWERS
ANSWER Dynamic Search Ads are automatically generated based on a landing
page's content.
ANSWER Placement: The location of an advertisement on a search results page
The answer click-through rate is the proportion of impressions resulting from a
click.
PPC advertising types specifically designed for e-commerce products:
ANSWER Product listing advertisements
ANSWER Cost-per-acquisition is the price of a single transaction or conversion
on a website.
Ads can be shown throughout the Google Network with Google Ads.
What are the advantages of running a paid search campaign using Google Ads?
Pick TWO from the list below:
1. you may increase social engagement and awareness using sponsored hashtag
searches.
2. You can use your ad copy to critique rival brand names.
3. You have complete control over your daily spending.
4. You have control over when your advertisements appear. ANSWER
A paid search campaign is made up of various parts.
Which structural components are essential to a Google Ads PPC campaign?
Pick TWO from the list below:
1. Keywords
2. Advertising campaigns
3. Pages for landing
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